Evolution Vs Revolution

Propaganda to speak at Clipper’s Future Forum, Death of the High Street?

The UK’s leading high value, retail and e-fulfilment logistics provider Clipper, is proud to announce the launch of its first ever Future Forum, Death of the High Street?

With its unrivalled fashion and high value e-fulfilment expertise, and an impressive client list which includes the UK’s major multiples and high street retail brands, including John Lewis, Harvey Nichols, Liberty, Mint Velvet, Morrisons, Asda George, Tesco, New Look and Whistles, Clipper understands and appreciates better than most, the challenges and opportunities of e-tailing.

With this in mind, the Future Forum initiative has been designed to both enlighten and engage professionals from the world of retail, with an afternoon of stimulating debate focusing on the challenges, risks and opportunities presented by on-line retailing.

The inaugural event will be held at the infamous Langham Hotel, London, on Thursday 8th September from 1.00pm – 5.30pm and will be attended by delegates from some of the UK’s leading retailers, including Morrisons, Tie Rack, Ann Summers, Alexon, Austin Reed and Jaeger, and includes presentations by retail specialists PwC retail, retailer Harvey Nichols and e-comm solutions provider Venda. Propaganda’s very own head of digital, Kristal Ireland, will also share her insight and expertise in the world of digital and social media.

Tony Mannix, managing director, Clipper said: “Working with many of the leading retail fashion brands, we recognise the growth and opportunities of e-tailing and have evolved our business in-line with the recent e-commerce boom.”

“We hope the forum will provide not only a great networking opportunity for our fellow retail professionals, but also generate an afternoon of stimulating debate, which will explore effective strategies for avoiding common pitfalls, whilst at the same time examining ways to ensure that a retailers on-line activity is a winning proposition.”

Kristal Ireland, commented: “At Propaganda we don’t believe anything in digital operates as a silo, that is why we use Digital Intelligence™ to ensure brands are strategically analysed and positioned before we deploy the wide variety of digital marketing techniques available.”

“Ensuring your brand is communicated, protected and ultimately heard online is becoming an ever more business critical and complex process. Whether you talk to your customers via search, social, mobile, video content or via your company website, each channel needs to be considered as part of an integrated marketing strategy. At every consumer touch point it is imperative that the consumer experience is in line with the brands ethos and values, in today’s environment a poor experience is easily communicated in real time to a potential audience of millions.”

“The Future Forum is a great platform for all speakers to share some of our collective insights with retailers looking to move in to or improve their online proposition and I’m sure it will be an interesting afternoon of stimulating debate.”

For more information, or if you would like to attend the event, please call or e-mail Johanna Ogilvie at Clipper on 0113 204 2050.