Celebrating 10 years of BOOST

Established in 2001, Boost Drinks has gone from strength to strength since its inception with reported annual sales up 44% year on year. In just 10 years Boost has grown to become the second largest energy drink brand in the impulse category for stimulation drinks in the UK (Source: AC Nielsen).

It is such an amazing achievement for an independent brand that has ridden the recession with its compelling and relevant value proposition delivering great profit margins for its customers whilst offering consumers quality of taste and performance at great prices.

Boost has continued to differentiate itself from other brands, by focusing on broad-spectrum mid-market opportunities and has successfully built quality, long-term relationships with independents as key accounts.

Boost now has a full distribution network of leading wholesalers and cash & carries serving independent and multiple retail trade alike, covering forecourts, convenience stores, CTNs and off licenses.

Boost is also experiencing significant growth in many export markets, which represent significant opportunities for long-term innovation and investment, as well as exploring potential with the foodservice sector, including on-trade and vending.

To celebrate this milestone year and to thank customers for their continued support over the years, Boost has a range of 10th anniversary promotional activity planned with cash & carries and wholesalers across the country.

The promotion, which will follow a phased roll out over the rest of the anniversary year, will see depots compete to create the best Boost display, for the chance to scoop one of three cash prizes. This activity will be supported with a bigger than ever consumer campaign, which will roll out across no less than 9 key cities in the UK.

Simon Gray, managing director and founder at Boost Drinks, said: “The last 10 years have proved to be very successful for Boost, and the fact that we experienced continued growth year on year, is a great achievement and recognition of the hard work and dedication of the entire Boost team and the excellent relationships we have forged with our trade partners, as well as the growth in consumer awareness and loyalty. We wanted to celebrate and to say a big thank you to all our customers, and the best display activity we have planned, is not only a fun way to get them to further engage with the brand and to involve them in our special birthday celebrations, but also acts as a nice incentive and reward for staff at the competing depots. We look forward to judging their eye catching displays and to celebrating with the winning depots.”

Congratulations Boost, from all at Propaganda