By Lucy Callaghan – Social Media Director at Propaganda “All it takes is a few great tweets” This is a comment I hear regularly on the likes of LinkedIn and in marketing circles. See also, “social media built my brand”...

At Propaganda, we pride ourselves on standing shoulder to shoulder with our clients, whether that means embedding ourselves into their day-to-day operations or establishing commercial partnerships, when a proposition emerges which we believe in. This is exactly what happened when an existing client approached us with an innovative idea for a new business. 5 years on, that business is on its way to surpassing £5 million at retail.

Is Facebook fading? iOS 14.5 gives iPhone users the option to ‘opt-out’ of Facebook’s tracking pixel for the first time. This diminishes its usefulness as a behaviour-tracking tool for advertisers. With less consumer data to leverage, businesses will need to adapt by placing a renewed focus on their brand in order to reach and retain customers.

A big part of our job as brand consultants is to help our clients manage their online reputation and profile. But an online reputation isn’t only relevant to commerce – it is also important for today’s youth.

Oh dear. Awkward x 1,000,000 or what? But while that Oscars cock-up dominates the headlines, it’s not escaped our attention that some of the most photographed A-listers on the red carpet were cleverly using their outfits to take a stand against controversial Trump policies.

While users fall in and out of love with platforms, brands can still keep them engaged.

It seems everywhere you turn people are talking about Millennials. And why not?

Since we started working with them in 2012, we have helped the brand build huge social media audiences of professional make-up artists and die hard make-up fans, then thrill them with super creative, colourful and engaging content.