Brand Warfare

From the terraces to the boardroom

About

What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.

Available now from Amazon and all good book shops.

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The book covers

Julian’s journey from running with a notorious firm of football casuals to advising global brands as a key consultant.

Why many agencies fail and why Julian refuses to pitch.

The power of challenging assumptions and using knowledge-driven brand strategies to drive growth.

How life’s lessons shape us for our deeper purpose and guide our professional success.

A bold, inspirational story of courage, strategy and commercial triumph.

Testimonial

Mark Ronquillo

Professor of Practice/Advertising Penn State Donald P. Bellasario College of Communication

The advertising industry’s best stories tend to highlight the mavericks who did it their own way, made some mistakes, created great work and had a blast doing it. Go ahead and add Brand Warfare to the list.

Brand Warfare

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Who is this book for?

Julian Kynaston

Author

Essential reading for anyone suffering with imposter syndrome.

The author

Julian Kynaston is an award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy accredited by the Management Consultancy Association. With over thirty years of experience, Julian has driven transformative results for clients, founded the iconic Illamasqua brand and helped scale ghd to global success.

Brand Warfare is the story of my unconventional entry into the agency scene. It pulls no punches.

Testimonial

Richard Draycott

Deputy Editor, The Drum

Not many branding books start with fights on the footy terraces, but Julian’s branding and business career has been anything but conventional. His story is compelling and beautifully written (for a screen printer!), and Julian skilfully weaves his thoughts and opinions together with real-world anecdotes about the business and brand success he’s created. Brand Warfare will have you laughing, learning and loving the power of brands.

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Brand Warfare

Available now from Amazon and all good book shops.

Buy now

Julian’s Other Projects

Outside of work, Julian is passionate about the anti fox hunting movement and is raising funds for local saboteurs through an exclusive vinyl record, Give The Fox a Gun. Available now.

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