We’re All Set To ‘Spin’ Success For Yorkshire Yarn Business
We’re delighted to be working with a major textiles firm to advise on the next phase of its product and brand development. Spectrum Yarns – which has a renowned heritage and a strong worldwide reputation – will be supported by our team over the next year as part of a process to identify the opportunities for further innovation and launch of a new branded knitwear range.
Spectrum Yarns has established itself in a successful niche and thanks to its technology and expertise now spins yarns for cloth used in upholstery, transport interiors and knitwear. It is also the only worsted spinner of suiting yarns in the UK and its products are highly regarded around the world and are used by brands including Holland & Sherry, Dormeuil & Scabal.
Richard Brown, owner of Spectrum Yarns, said: “We take great pride in our heritage and wanted to ensure we entrust the next stage of the company’s development to a partner that has a proven history as well. Propaganda’s credentials with supporting businesses – in a wide range of industries – in new product and brand development speak for themselves so they were a natural choice for us to work with.”
As you may already know, we’ve worked with many of our clients to transform brands and successfully launch new products and services, and our approach goes beyond that of a traditional agency role.
Julian Kynaston, founder of Propaganda, explained: “Our role is to not just identify and meet market demands, but to anticipate them before they arrive. This is exactly what we’ll be doing for Spectrum Yarns and I’m proud to be involved with them as our teams work together to ensure their continued success, and the continued reputation of Huddersfield as a ‘Mecca’ of the textiles industry.”
Richard Brown concluded: “This is a really exciting time and we are looking forward to the next year and beyond supported by the commercial tenacity and creativity of the Propaganda team.”