Time to Shine
With Summer and sunny weather (hopefully) just around the corner, we identified that for Neal & Wolf customers – preparation is the main thing on their minds at this time of year – after all, with the sun usually comes the occasions – wedding, races, festivals, etc.
The Time to Shine campaign equips customers with the key products (in 2 beautifully packaged gift bundles) to create any style they want to achieve, with the confidence that their hair can be protected all day long from the sun’s harmful rays with UV protection in every product.
For the campaign, we created 4 x summer occasion looks; the Wedding, the Races, the Festival and the Beach. Shot once again by Photographer Luke Cannon and at the gorgeous Cherie Hair Design in Oulton. Customers can learn how to create these looks here.
And, as with each seasonal campaign we create for the brand – Neal & Wolf provided salons with beautiful POS to merchandise their salons and attract customers through the doors.
Since working with Neal & Wolf and incorporating the seasonal specific campaigns, the sales figures have increased by a huge 65% on last year, and more salons are stocking the products than ever before.
The future for Neal and Wolf is certainly looking bright. We will continue to create seasonal campaigns for the brand, but alongside this will see the launch of a Men’s range, a home and spa range and some carefully selected new styling products. The brand also hopes to increase their current distribution across the UK to a nationwide status and potentially begin to reach overseas.