Social Seen Video Takeover
Back in January we predicted that 2015 was set to be the year of the video and now the latest Ofcom report has revealed that almost a fifth of adults admit they are hooked on social, as video apps such as Snapchat, Youtube and Vine gain pace and over 24% of 16 year olds use Snapchat two to ten times a day.
Celebrities are leading the way. Kylie Jenner has recently been named the most followed person on Snapchat, Steve O’s video campaigns surrounding the hotly debated topic of Seaworld have gone global, and Zoella has created an empire from her vlogs. Brands are learning from this success and portray their personalities’ and keep their fantasies gripped through video content. The Guardian sums it up by predicting how video will account for 69% of all consumer internet traffic by 2017.
Here’s a few of our favourite 2015 video campaigns:
Budweiser – We love their ‘lost dog’ campaign.
The NGO Ad Council created the video ‘Love has no label’ which created a huge stir on social, making it the second most viewed community activism campaign of all time.
The ‘This Girl Can’ video campaign heavily broadcasted across all social platforms, encouraged women to take up exercise with an app created alongside the video.
We can’t get enough of the following apps:
Snapchat – Temporary content that’s gone without a trace and the opportunity to follow brands, celebrities and friends. What’s not to love?
Beme – Apple describes it as ‘the simplest and most authentic way to share your experience on video.’ Record a moment without interruption and without the opportunity to edit – all by holding your phone to chest for an authentic, genuine moment. It automatically uploads and shares for you. The ethos of this app is all about letting you live the moment through your eyes not your phone.
Periscope – Enabling you to share footage live as a video stream. It is instantly open to interaction, likes and comments from people who tune in but will be deleted in 24 hours.