Propaganda Hails ‘Exceptionally Strong’ Start to Financial Year


Four new business wins have contributed to one of Propaganda’s most successful starts to a financial year in a decade.  The first quarter (May-July) has seen us win four new clients from sectors as diverse as makeup and medical fabrics. The new clients include leading support service provider, Carillion, on two new consultancy briefs. Combined with continued success with well-established clients, such as Clipper and Ann Summers, this news puts Propaganda on the trajectory for continued growth and associated job creation – with five new hires in the past month.

Propaganda’s Brand Discovery™ consultancy process works closely with clients in order to gain comprehensive insight into both business and brand, providing a detailed understanding of a client. From here, Propaganda is then able to provide strategic recommendations based on the insights unearthed and seeks to differentiate a business from its competitors.

Propaganda Managing Director, Laura Kynaston, said: “The range and diversity of our new business wins – from construction to cosmetics – demonstrates once again that our consultancy model is unparalleled. Brand Discovery™ isn’t sector biased, as it’s a process that gets to the heart of a brand, enabling the strategic changes needed to achieve its goals. We aspire to get to the heart of each company we work with – big or small. By developing an immersive and trusting relationship, we can build an excellent understanding of the key aspects of our clients’ businesses in order to elevate them to the next level. Our model centres on unlocking the brand truths that can lead to transformational change.”

Following continued success with clients such as Ann Summers, Clipper and CNG, these new account wins will result in a number of new appointments across the business, bringing projected staff count up to 45. Further appointments are planned in the coming months, to help service new and existing client strategies.