A priceless Christmas present for Yorkshire’s homeless community

Our 2011 Christmas campaign has raised over £1,400 for men and women sleeping rough in Yorkshire. Watch our short film now to find out more about the campaign and our work with Simon on the Streets.

Instead of sending Christmas cards this year, Propaganda worked with Yorkshire-based charity Simon on the Streets to develop a new way of helping the homeless. Our ambient campaign has raised over £1,400 so far and we hope to raise even more:

In one year, a Simon on the Streets support worker will:

Spend over 900 hours on the streets engaging with those in need.
Have supportive contact with over 50 people each month.
Support people to better understand themselves and the challenges that they face and build an achievable plan to overcome them.

The charity organises a weekly soup-run in Leeds and Huddersfield, where they provide food, drink and regular support, including referral to emergency accommodation. They also run a Breakfast Club, where homeless people who need more intensive support can come and discuss their plans and enjoy a nourishing meal.

The campaign has featured in the regional press, including an article in the Yorkshire Post, and on industry blogs and websites – including Ads of the World and Design Week. We were also interviewed by BBC Radio Leeds, who discussed with project with Propaganda’s Art Director Ben Bateson.

With your help and support, we’ve been able to raise over £1,400 for this fantastic charity. This is a superb amount, however we’d love to raise more. If you’ve ever wanted to give some cash to a homeless person but felt concerned that your money might fund a wider drug or alcohol-related problem, this is a great way to make a difference. Simply visit www.justgiving.com/PropagandaSimonontheStreets

Look out for more of our work with Simon on the Streets in 2012 and in the meantime, please explore the charity’s website.