Oracle Retail Week Awards 2015
Last Thursday, the Ann Summers and Propaganda team descended upon Grosvenor House in London for the 20th anniversary of the Oracle Retail Week Awards. The ballroom was packed to the rafters, just one further sign that British retail is bouncing back from its pre-recession strains, and prepared to celebrate.
Ann Summers was nominated in two categories – Store Manager of the Year and Marketing Campaign of the Year, for the on-going creative and strategic initiatives led by Propaganda to change perception of the pleasure retailer.
Unfortunately we didn’t quite walk away with the crown (gallant losers to the power of John Lewis and The Bear & The Hare Christmas 2013). However winners across the board showcased the very best in innovative thinking, and how Britain continues to lead retail across the world.
An inspiring evening, as part of our continued work with Ann Summers, our nomination for next year is already underway. John Lewis watch out: at Propaganda, we outthink, not outspend our competition.
Propaganda’s Favourite Winners of the Night:
Clarks, iPad Foot Gauge System: Customer Service Initiative of the Year
Simple yet brilliantly effective
Argos: Multichannel Retailer of the Year
Staying on the front foot of a changing landscape: Argos now offer click & collect for your eBay purchases at select stores.
Ted Baker: Retailer of the Year
Staying true to their singular brand vision and creative identity, has allowed Ted Baker to stand-apart from its competitors and become an untouchable force to be reckoned with.