Neal & Wolf Is Seeing Double This Summer…

Brand Increases Sales Two-Fold With Brand Re-engagement Strategy.


Over the last 6 years, we’ve worked with Neil Capstick – founder of affordable luxury hair brand Neal & Wolf – to develop the brand & its watertight proposition “Indulgence Redefined’ and have helped it thrive and grow with its capsule range of products that were exclusively developed for professional hairdressers to use and retail in their salons.

So when Neil approached us early this year and said “I’m ready. Ready to introduce new products, grow the brand and take it to the next level” we accepted the challenge with relish.

We set to work reassessing and researching the marketplace, overhauling the brand collateral, website and POS and working with Neil to develop a strategy for growth – involving the launch of new products, seasonal campaigns, entry into new markets and developing existing markets.

The sweet smell of success is already apparent. Since introducing the new direction and assets for the brand, sales for Neal & Wolf have doubled in just one month.

Stunning new branded kits for the Neal & Wolf sales team, incorporating beautiful trend looks, professional product guide, with tips and facts about each item in the range enable the sales team to portray the brand’s affordable luxury appeal to the industry. Plus, a stunning new brand brochure reveals the whole Neal & Wolf positioning to allow salons to see, first hand, the exciting direction of the brand and how they can be part of its success.

New packaging and seasonal campaigns have been introduced. Summer Solstice was the debut seasonal campaign, which saw the brand dovetail product launches with fresh and exciting trend photography, clever social media campaigns to engage the hair industry and PR materials to excite the press.

Sam Griffiths, Sales Director, says: “Over the last five years, I’ve seen Neal & Wolf boost profits of pretty much every salon that retails the brand. Its winning combination of affordable luxury, great looks and performance gives it that that magic universal appeal. 

“But salon owners need to know the brand is going to keep delivering for them. We understand this, which is why the introduction of the exciting new POS, brand materials and website – with trend looks and step-by-step styling tips – that Propaganda have produced for us are making it even easier for salons to see how Neal & Wolf is an absolutely must for their business.”

Watch this space for details of Neal & Wolf’s thrilling winter campaign… coming to a salon near you from September…