Julian Takes a Trip Down Under
Propaganda chairman, and Illamasqua founder, Julian Kynaston, has just landed back from Australia where he went to see first hand Illamasqua’s expansion down under. Illamasqua launched in Australia in June 2010 and in the last year has gone from having one counter in Sydney to six across three different states and is now being heralded amongst the industry as the ‘fastest growing make-up brand ever’.
He spent time meeting the make-up artists that are bringing the brand’s values and personality to life and catching up with Illamasqua’s Retail Partners in Australia, Myer. At Myer’s flagship store, and Illamasqua’s biggest counter, Melbourne, Julian met with some of the top Australian bloggers – who have been a key part of the brand’s success to date.
Take a look at the latest campaign for Illamasqua, Toxic Nature.
Posted by Phoebe Findley.