Julian Takes a Trip Down Under

Propaganda chairman, and Illamasqua founder, Julian Kynaston, has just landed back from Australia where he went to see first hand Illamasqua’s expansion down under. Illamasqua launched in Australia in June 2010 and in the last year has gone from having one counter in Sydney to six across three different states and is now being heralded amongst the industry as the ‘fastest growing make-up brand ever’.

He spent time meeting the make-up artists that are bringing the brand’s values and personality to life and catching up with Illamasqua’s Retail Partners in Australia, Myer. At Myer’s flagship store, and Illamasqua’s biggest counter, Melbourne, Julian met with some of the top Australian bloggers – who have been a key part of the brand’s success to date.

To find out more, check out Julian’s interview with top Australian blogger You’ve Got Nail.

Take a look at the latest campaign for Illamasqua, Toxic Nature.

And to find out more about S.O.P.H.I.E, mentioned by Julian in the film, watch Dark Angel, the award winning film, the brainchild of our Creative Director, Mark Williams.

Posted by Phoebe Findley.