A 1st in student travel

Boost has gone to town (literally!) with its promotional activity this year to mark its 10th anniversary. They wanted to share their celebrations and give something back to all those consumers who have been enjoying the great taste of Boost over the past 10 years. As part of their ongoing sampling activity around university campuses, we had a think about what else would get students talking about the Boost brand. Branded mini coopers? Branded 4×4 trucks blaring out music? Nope, we did it the Boost way, with Boost branded rickshaws, complete with novelty horn. They were so popular we had students queuing at our aptly named ‘Boost stops’ to get a free ride and free can of Boost. What better way to get them across campus so they’re not late for their lectures!

Posted by Joanne Daly.