There’s no denying that 2017 was a huge year for The Car People – having celebrated its 17^th birthday, opened a fourth showroom in Warrington and ended the year with an acquisition by Sytner, the UK’s largest franchise dealer.

Never one to rest on its laurels, February saw the launch of the brand’s 2018 campaign across broadcast, in-store and social platforms.

Focusing on their mission to wipe out buyer’s remorse forever, the campaign directly responds to the consumer insight that Propaganda’s planning team identified as part of a strategic Brand Health project. Namely that consumers are fearful of making the wrong choice when it comes to buying their next used car – making purchase regret a very real concern.

Buoyed by a Propaganda-commissioned survey of 1,000 adults which revealed that 1 in 3 Brits regret their used car purchase, our creative team developed the concept of ‘no more buyer’s remorse’ to cement The Car People’s difference as an expert, customer-orientated business.

We’ve worked with some of the best creative and design talents to deliver the campaign – with Jon Riche directing, Familia producing and Flipbook on animation duty. The goal: ensuring The Car People continue to stay ahead of the competition when it comes to customer insight, messaging and production values.

The first ad, ‘Buyer’s Remorse Therapy’, explores the horrible feeling that often creeps in following the purchase of a used car. The anger, resentment and despair that ultimately makes you question whether you’ve made the right choice.

The second ad, ‘Buyer’s Remorse Lab’ highlights the stress of trying to find a used car online – where fragmented internet research leaves you paralysed by choice and exacerbates the fear of making the wrong choice.

Why not watch the ads for yourself to find out how The Car People are wiping out buyer’s remorse forever – ensuring that you drive away feeling confident about your car, and with a smile on your face!

It is with great sadness that we heard today of the passing of Arnold Langer, founder of our longstanding client, Kryolan. It took great bravery, skill and dedication to set up the business when he did, and it’s fair to say, his life’s work changed the face of professional beauty.

The Kryolan brand was founded in 1945 by Arnold, a committed chemistry student heavily influenced by 1920s Berlin’s artistic expression. He combined his passion for theatre and science to create a revolutionary make-up brand.

Kryolan has provided outstanding make-up to theatre, TV, film and fashion professionals for over 65 years. In 2012, the Kryolan team called upon Propaganda to re-launch this legendary brand with a new look, feel and positioning, and challenged us to claim its position as the go-to brand for cutting-edge make-up artists.

From our own experience, when we founded Illamasqua, we knew that Kryolan were a trusted and respected name we wanted to work with, and their role in that brand’s success cannot be understated.

At Propaganda, we stand together with the Langer family, who were at Arnold’s side at the time of his passing. Our thoughts are with you now, and always.

16.01.1921-27.02.2018

Following years of success together, we’re incredibly proud that our longstanding client The Car People has been acquired by Sytner, the UK’s largest franchise dealer. Our work for The Car People to date has spanned more than a decade, and overseen the growth and development of the brand.

Now turning over more than £200m, the business has four sites across the North of England, and through our strategic counsel, has cemented a reputation as ‘the hassle-free way to buy a car’. Our work together has even helped change perceptions of the used-car market, having won an MCA Award in 2008, with a high commendation in 2016.

Ongoing brand and marketing support includes a number of highly successful and targeted TV, digital and instore campaigns, which have helped to grow the brand and launch new showrooms. The latest site was opened in Cheshire earlier this year.

The deal, which is set to complete in Q1 2018, sees Sytner expand its reach in the growing UK used car supermarket sector, having already seen a string of acquisitions and successes through its franchise operations. The Car People brand has been well-established over a number of years and remains consistently strong with its customer base, a successful strategy that will be continued going forward. It’s an exciting time for the business and we look forward to our continued role in the brand’s development alongside the management team.

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There is no better time to boost sales than Christmas, and that is exactly what indulgent hair care brand Neal & Wolf set out to do, embracing the gift of giving and making way for a stress-free season, with three exquisite seasonal gift sets.

 In true Christmas spirit Joy offers salon clients their best-selling products at a discounted price. With a choice of two female gift sets and one male, covering everything needed for this busy time of year. 

Our challenge creatively, was to create brand stand out for Neal & Wolf at a time when the market is most saturated with beauty gift sets and offers, as well as producing a stunning POS suite to match the standard N&W have become known for. And so, we created the Find Peace campaign, using festive visuals to get you in the Christmas spirit.

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We’re delighted that Illamasqua, the beauty brand we created alongside our chairman, Julian Kynaston, has been acquired by The Hut Group (THG). Since its creation in 2008, Propaganda has been vital in helping the business to achieve cult-status. 

Julian will continue his work at Illamasqua under the deal, helping maintain a consistent brand delivery, as well as Illamasqua’s trademark creativity and individuality.

Illamasqua will be joining brands such as Glossybox, Grow Gorgeous and Lookfantastic.com at The Hut Group. Over the past year, THG and Illamasqua have forged a relationship and online channel partnership, through which, Illamasqua came to consider them as the right partner to help the brand to realise its full potential.

Julian Kynaston, Propaganda Chairman and Founder of Illamasqua said: “I am truly excited about The Hut Group’s acquisition of Illamasqua. We have been working with THG for over a year now and have seen great successes, so this move was a natural step for the brand. Finding the right partner, with whom we could align our vision for the future, was of crucial importance and I’m in no doubt that The Hut Group’s digital strength and marketing expertise will take Illamasqua to the next level.”

Within the deal, THG has pledged to continue supporting Illamasqua’s strong values and principles, including the decision to not test on animals. Illamasqua is well known for championing of individuality, diversity and self-expression, as ardent supporters of the Sophie Lancaster Foundation. 

We’re really excited that Illamasqua has moved up to the next level, and having taken many of our other client’s businesses to exit, we’re in no doubt as to the importance of this move for the business. We’ll stay involved and look forward to the growth that this investment will allow.

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2 years on from our first shoot with CNG, we have been back in the studio capturing more CNG’ers as part of the imagery for its Power Up brand. 

As an energy company, Power Up encapsulates and celebrates how CNG does business. Not simply supplying energy but empowering customers, partners and even its own people.

We look forward to seeing these being used and hats off to all the CNG people who took part in the shoot.

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At Propaganda, we love to celebrate a good award win, and it doesn’t come much better in the world of Retail Logistics than being honoured by industry flagship title, Retail Week. That’s exactly what happened to our longstanding client Tony Mannix, Chief Executive Officer of Clipper Logistics plc, when he was named as the Supply Chain Leader of the Year at the Retail Week Supply Chain Awards.

We’ve worked with Tony and his colleagues at Clipper since 2008, and over that time, seen a few changes, not least their highly successful floatation on the stock market in 2014.

Clipper and Propaganda have worked together on many leading campaigns over the past decade, and we’ve helped the business develop and launch many innovative retail solutions during Tony’s time on the board. Boomerang™, Clipper’s reverse logistics solution, and the award-winning ClickLink™ initiative, a joint venture set up alongside The John Lewis Partnership have been two notable examples.

Tony’s win was announced at the awards gala dinner, celebrating retailers, suppliers and individuals who are driving progress in the retail supply chain industry. We’re proud to be associated with such a fantastic success story, and look forward to being involved in the next big innovation.

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In a changing world, where invisible forces are driving society apart, Illamasqua battles against oppressive winds, brings colour where it has disappeared and breathes life into the fallen.

Last week saw the launch of Illamasqua’s new Aftermath collection which sees a collision of rich molten tones and shimmering metallics.

To support the campaign, we created a series of stunning images to inject colour amidst the decay of winter and breathe new life into the fallen.

The final images can be seen online, across beauty counters and at Illamasqua stores throughout the UK.

Prepare to lead the Aftermath and let life succeed.

Fashion retailer Gym King has achieved cult status in super-quick time, since launching. The brand has made waves in the highly competitive fashion sector, and has now sought out Propaganda’s services to reach new heights.

Propaganda Chairman, Julian Kynaston explains: “We’ve been engaged on a growth brief, and to cement their position as a highly regarded name in their sector. It’s not since working with ghd that I have seen a brand achieve such a following and generated so much excitement in such a short space of time. In essence, this client are tailor made for how Propaganda operates.”

Propaganda’s work will include developing a digital strategy to support their growth plans and build an engaged audience. Part of this will include the services of technology firm, Razor of Sheffield.

Jay Parker, owner and CEO of Gym King said: “We know what Propaganda have achieved for clients in the retail sector in the past, and we’ll be working with them to build on the fantastic growth we’ve seen as a business. At the heart of this, will be the customer experience, and you can look forward to some exciting developments in the coming months.”

The brands will initially work together on a 10 month contract, during which time, Propaganda will bring their award-winning commercial and strategic insight to help develop the Gym King brand.

This month Neal & Wolf launched their first instalment of ‘The Hero campaign’, a campaign dedicated to highlighting (and up-selling) their best-selling products to both new and existing Neal & Wolf customers.

The concept behind the creative was a relatively simple one – showcase the product benefits through stunning visuals and animations to increase digital and in salon engagement.

The campaign can be seen on Neal and Wolf digital channels and in professional salons across the UK, and look out for the second wave of hero products launching in September.

It’s been quite a year for The Car People, not only have they expanded their Wakefield site to house over 900 cars, they’ve opened a new showroom in Warrington, launched a new TV campaign and introduced us to the newest member of the team, Fluff.

However, never one for resting on their laurels, they’ve also been hard at work developing their Friends programme. Conceived in 2015, the free membership scheme entitles Friends to a host of great benefits like discounts on MOTs and servicing. There’s even a “Friends Lend” service where you can borrow handy accessories like roof boxes and satnavs for no cost whatsoever. It’s The Car People’s way of making car-buying and car-ownership as hassle-free as possible.

We’ve worked closely with The Car People over the past few months to produce a new magazine for Friends. Launched in June 2017, Peep Peep has already received a warm reception from Friends, old and new.  

Jam-packed with life hacks designed to help you get the most out of life, the magazine has something for everyone. From the how-tos of learning a new language, to trying out the latest apps not to mention money saving tips and tricks.

Catch up on the latest issue here or pop down to your nearest Car People showroom and pick up a copy.