Award-winning baby products brand, BabaBing has appointed Propaganda as strategic partners. Propaganda will support BabaBing in shaping a new brand strategy, which will support wider growth strategies.
BabaBing was established in 2005, by three brothers in a spare bedroom manufacturing changing bags for dads as well as mums. BabaBing is now stocked in national retailers including John Lewis, and prides themselves on designing and developing innovative, stylish and practical quality baby products for the everyday parent.
As part of the partnership, Propaganda will be supporting BabaBing in developing a brand strategy to position the business for sustainable growth, in an increasingly challenging business environment. Propaganda’s process will define a unique brand proposition that will shape the future of the brand in an increasingly noisy market.
Jamie Robinson at BabaBing says: “The childcare product sector is developing at a tremendous pace. Right from the start our goal was to be a disrupter in the industry and create a leading range of innovative products at affordable prices. Now is the perfect time to be investing in our future and the development of our brand to keep us ahead of the curve. We believe that Propaganda, and their ability to challenge will support us in driving our brand to the next level.”
Julian Kynaston, Founder of Propaganda adds: “We are proud to be working with BabaBing to create a brand that stands out from the crowd amidst an uncertain environment. We intend to fully harness the incredible ambition and backing of this client to disrupt the market and capitalise on the opportunity for growth. BabaBing are the first amongst three new business acquisitions we are set to announce, all wanting to emerge from covid-19 with a new strategy. There’s no doubt that this period of uncertainty is allowing brands to take a step back and think hard about whether or not they want to return to business as usual.”
Propaganda are pleased to announce that we have entered into a partnership with Munzberger Fight Promotions (MFP), one of the world’s leading combat sports agencies, based in Miami, USA and the UK.
Ian Munzberger, Managing Director for MFP, has over 25 years’ experience in combat sports as an MMA instructor, consultant and advisor. Having built an elite network of international combat sports influencers including global MMA stars Georges St-Pierre, Cody Garbrandt and Kamaru Usman, MFP excels in matching brands with athletes that are fully in tune with their values.
“Combat sport is built on respect, honour, integrity, courage and discipline – values that are at the heart of not only the sport but is also what lies at the heart of the consumer. Consumers want to engage with brands that reflect their values, that act responsibly and authentically. They don’t want to buy from brands, they want to believe in them. MMA athletes have the ability to motivate and inspire people, and we believe this partnership with MFP provides us with the ability to align relevant brands with the stories and achievements of these athletes, driving excitement and engagement among new audiences,” says Julian Kynaston, Founder of Leeds-based agency, Propaganda.
“Unlike many sports, there is true gender equality in MMA. Women’s fights are pitched and promoted at the same level as men’s bouts, and combat sports has wide appeal – engaging across genders, ages and nationalities with fighters hailing from every continent in the world. With over 500 million people interested in MMA, and the two largest MMA promotions in the world: UFC and One Championship broadcast to over 1 billion households worldwide, it’s no surprise that with an athlete ambassador you can really boost your brand’s impact from the inside out. We’re excited to be working with Propaganda, disrupting markets and capitalising on the opportunity for growth,” adds Ian Munzberger, Managing Director of MFP.
Propaganda are pleased to share that Clipper, a leading provider of value-added logistics solutions, e-fulfilment and returns management services, has been contracted to provide services to establish a new supply chain for NHS Personal Protective Equipment (PPE) Products, delivering to NHS Hospital Trusts and other healthcare providers across the country.
Clipper are a long-standing client of Propaganda, having worked with the agency for over a decade. Clipper rapidly mobilised its warehousing and fulfilment operations, since engaging with the NHS, and deliveries have already commenced. From start to finish, mobilization of the solution took five days, including setting up a full warehouse management system for over 200,000 sq. ft. of warehousing space.
Steve Parkin, Executive Chairman at Clipper commented: “These are unprecedented times, and the support we have received from the NHS Supply Chain, Unipart and 101 Logistic Brigade has been outstanding, and has enabled us to create a truly collaborative solution as a result. The solution has required tremendous flexibility and a shared sense of purpose and support in these challenging times. I’d like to personally thank all of our colleagues for their dedication and support in these unusual and difficult circumstances. We are all pleased to be able to support the NHS in a critical time for the country, helping NHS staff operate safely whilst caring for those in need.”
Julian Kynaston, Founder, Propaganda added: “This is a classic example of Clipper’s agility and ability to provide new and adapting services in short timescales and highlights the importance of robust supply chains at this time.”
Propaganda is excited to announce its recent award win for ‘Fashion/Apparel eCommerce Website of the Year’ at the Northern eCommerce Awards 2019, for its work with long-term client Gym King.
The ceremony at The Hilton in Manchester, on the 23rd October, celebrated the best in eCommerce across the North and hosted over 300 attendees.
Market-leading British athleisure brand, Gym King, sells fresh clothing including coats, t-shirts and tracksuits, and is available in over 1,000 stores worldwide including JD Sports, Footasylum and Zalando.
In early 2018, Propaganda undertook a digital audit and one of the recommendations was to redesign and build the website to incorporate the latest e-commerce best practice principles. Alongside this, a digital strategy was developed to increase traffic and user engagement on-site.
The new and improved website saw a 145% improvement in conversion rate within the first year, with the average order value increasing by 26%.
The website, alongside the wider digital strategy including paid social, paid search, email and affiliate marketing, has further enhanced Gym King’s established reputation.
Propaganda was up against strong competition for the award from agencies across the North, including Statement Agency for its work with NEU Apparel, and Visualsoft for its work with Moda in Pelle.
The judges of the award noted, “This entry was extremely strong – it ticked all the boxes in terms of what they were looking for from an eCommerce fashion website. Overall a great entry!”
James Winfield, Digital Director at Propaganda, said “We are thrilled to have won Fashion/Apparel eCommerce Website of the Year for our work with Gym King. Since creating the Propaganda Digital Proposition in November 2017, the team and client base has grown significantly, but Gym King was our first client so it’s a proud moment for us to be recognised for our transformative work on this project.”
Jay Parker, CEO of Gym King, commented “Working with Propaganda has been a great experience and has helped us to cement our position in the market, growing awareness and developing the brand. We came to Propaganda because of their reputation for getting results for their clients, and we’re looking forward to continuing our partnership.”
‘Gut health’ has become a hot topic recently – with several studies linking good gut health to a lower incidence of diseases like cancer, heart disease, and diabetes.
In simple terms, the microbes in your gut play a vital role in digestion, your immune system and weight regulation. That means eating the right foods can help to keep your gut happy and healthy.
We’ve all heard of probiotic and prebiotic yoghurts but did you know that bread could be good for your gut too? Thanks to Roberts Bakery and the long-awaited launch of their new range of Digestion Boost Bloomers, the nation’s favourite staple now complements a healthy gut. No more chomping on chicory, slaving over Sauerkraut or reaching for the radicchio. Just grab a slice of Roberts Digestion Boost and you’re good to go.
The new bloomers are lovingly created with live ferments and packed with fibre, so they’re yummy and friendly on your tummy.
We worked with Roberts to develop the campaign and organised the photoshoot – spending hours in the studio toasting slices and creating delicious toppings for our beautiful campaign imagery.
The result is an integrated campaign to support the new product launch across in-store, POS, digital ad screens, social media and digital channels.
Digestion Boost Bloomers are available exclusively in selected Tesco stores across London and the North. So keep your eyes peeled and, if you spot one, choose with your gut!
With the Spring/Summer season right around the corner, we’ve been helping our client Gym King to gear up for the launch of their latest collection.
The new men’s athleisure range, which marks the second seasonal campaign that Gym King has unveiled, contains two styles, Paninaro – taking inspiration from 80’s terrace wear, and Drive, which echoes the adrenaline fuelled hey-day of motor racing.
We supported Gym King at the campaign photoshoot, in the not-so-glamourous surroundings of a Leeds city centre multi-storey car park, and Leeds Train Station on a (luckily for us) uncharacteristically sunny January day.
We captured some stunning images, which can now be seen promoting the new range across digital channels and in-store, including the e-commerce site, social media, POS and customer emailers.
The S/S collection is being launched in three drops, the first came at the end of January, with the second on the 26th of February, and the final will be available online and through select retailers at the end of May.
We’ve been appointed by fourth-generation family bakers, Cheshire-based Roberts Bakery. In recent years, Roberts has gained a reputation for their fresh approach in a market that’s reluctant to adopt change, with their proposition as the ‘the next generation bakery’.
As part of the new partnership, we’ll be supporting Roberts in driving innovation, questioning industry norms and shaking up the stagnating wrapped-bread category as a challenger brand.
Megan Harrison, Marketing Director of Roberts Bakery says: “The bread market has been declining for a number of years, and it’s no surprise – brands have been reluctant to change, meaning there is little differentiation in product offering. That’s something we’re determined to change, by listening and responding to the opinions and needs of today’s consumers, giving them the products and relevance that they truly want. We met a number of agencies in our search for a new partner, and Propaganda stood tall in their calibre as a disruptive brand agency, and their ability to challenge us from the off. We’re confident that they will support us in reinvigorating the market and driving our brand to the next level.”
Roberts have bags of ideas, ambition and attitude to take on the market, and we’re thrilled to be working with them to do just that. Together, we’ll be shaping and validating new brand and product developments to execute considerable innovations in the market. Our work will also focus on bringing the brand’s proposition and messaging in-line with evolving consumer tastes and concerns, to better appeal to the target market.
At Propaganda, we’ve been incredibly successful in creating and elevating challenger brands across industries, and we look forward to continuing that success with Roberts!
Propaganda have been named as one of the UK’s leading management consultants 2019 by the Financial Times. Every year, consultants are ranked across a broad spectrum of 25 separate categories, ranging from Marketing to Travel and Consumer Goods. This year, we are the only Yorkshire-based agency to have been awarded a bronze listing in the Marketing, Brand and Pricing sector.
The rankings were compiled by research company Statista and are based on the results of two surveys – one of partners and executives from consultancies offering their views on their peers, and one based on client feedback. Out of over 8,000 different management consultancies operating in the UK, only 200 made the Financial Times rankings, positioning Propaganda as a leader in the industry.
We’re delighted to have been recognized as one of the leading management consultants in the marketing sector. Through our insight-led approach, placing knowledge before assumption, we’ve been able to achieve incredibly strong results over the years.
We stand shoulder to shoulder with our clients, versus anything that stands in their way, forging strong partnerships and invaluable relationships with those we work alongside, which has been vital to the success of both our business and theirs. We’re looking forward to 2019, continuing to work with exciting brands, and helping them to unlock their full growth potential.
For more information, please see the FT Special Report here.
We’ve worked with leading luxury haircare brand Neäl & Wølf for 10 years, and in that time, we’ve had a hand in developing some of the hair industry’s cult products, loved by stylists and consumers alike.
Always striving to develop products that will enable stylists to transform their client’s hair, and after years of extensive research, this January saw the launch of an exciting new Neäl & Wølf range – Professional Colour.
The products are designed to help professional stylists and colourists to achieve vibrant, luxurious and long-lasting colour, with over 129 ready-to-use colours.
From an early stage, we were involved with the development of the new range, undertaking research to identify opportunities within the professional hair colour market and define a strategy for Neäl & Wølf’s own colour products.
We developed creative concepts and packaging to go alongside the new collection, which perfectly captured the classic Neäl & Wølf style, with a professional salon twist, which was rolled out across salons.
We also helped to create vital salon support tools including a shade guide and POS suite, something that generally other colour brands do not supply to their partner salons. To support the launch, we developed stunning model and product imagery, used to present the new products and their capabilities to the world of professional haircare.
The new Professional Colour range went live on the new-look Neäl & Wølf website that we launched last week and is already helping to create on-trend colour finishes across Neäl & Wølf salons. Within the first 10 days of launch, over 300 salons switched to Neäl & Wølf Colour, helping them to achieve extraordinary results for their clients.