‘Gut health’ has become a hot topic recently – with several studies linking good gut health to a lower incidence of diseases like cancer, heart disease, and diabetes.

In simple terms, the microbes in your gut play a vital role in digestion, your immune system and weight regulation. That means eating the right foods can help to keep your gut happy and healthy.

We’ve all heard of probiotic and prebiotic yoghurts but did you know that bread could be good for your gut too? Thanks to Roberts Bakery and the long-awaited launch of their new range of Digestion Boost Bloomers, the nation’s favourite staple now complements a healthy gut. No more chomping on chicory, slaving over Sauerkraut or reaching for the radicchio. Just grab a slice of Roberts Digestion Boost and you’re good to go.

The new bloomers are lovingly created with live ferments and packed with fibre, so they’re yummy and friendly on your tummy.

We worked with Roberts to develop the campaign and organised the photoshoot – spending hours in the studio toasting slices and creating delicious toppings for our beautiful campaign imagery.

The result is an integrated campaign to support the new product launch across in-store, POS, digital ad screens, social media and digital channels.

Digestion Boost Bloomers are available exclusively in selected Tesco stores across London and the North. So keep your eyes peeled and, if you spot one, choose with your gut!

With the Spring/Summer season right around the corner, we’ve been helping our client Gym King to gear up for the launch of their latest collection.

The new men’s athleisure range, which marks the second seasonal campaign that Gym King has unveiled, contains two styles, Paninaro – taking inspiration from 80’s terrace wear, and Drive, which echoes the adrenaline fuelled hey-day of motor racing.

We supported Gym King at the campaign photoshoot, in the not-so-glamourous surroundings of a Leeds city centre multi-storey car park, and Leeds Train Station on a (luckily for us) uncharacteristically sunny January day.

We captured some stunning images, which can now be seen promoting the new range across digital channels and in-store, including the e-commerce site, social media, POS and customer emailers.

The S/S collection is being launched in three drops, the first came at the end of January, with the second on the 26th of February, and the final will be available online and through select retailers at the end of May.

We’ve been appointed by fourth-generation family bakers, Cheshire-based Roberts Bakery. In recent years, Roberts has gained a reputation for their fresh approach in a market that’s reluctant to adopt change, with their proposition as the ‘the next generation bakery’.

As part of the new partnership, we’ll be supporting Roberts in driving innovation, questioning industry norms and shaking up the stagnating wrapped-bread category as a challenger brand.

Megan Harrison, Marketing Director of Roberts Bakery says: “The bread market has been declining for a number of years, and it’s no surprise – brands have been reluctant to change, meaning there is little differentiation in product offering. That’s something we’re determined to change, by listening and responding to the opinions and needs of today’s consumers, giving them the products and relevance that they truly want. We met a number of agencies in our search for a new partner, and Propaganda stood tall in their calibre as a disruptive brand agency, and their ability to challenge us from the off. We’re confident that they will support us in reinvigorating the market and driving our brand to the next level.”

Roberts have bags of ideas, ambition and attitude to take on the market, and we’re thrilled to be working with them to do just that. Together, we’ll be shaping and validating new brand and product developments to execute considerable innovations in the market. Our work will also focus on bringing the brand’s proposition and messaging in-line with evolving consumer tastes and concerns, to better appeal to the target market.

At Propaganda, we’ve been incredibly successful in creating and elevating challenger brands across industries, and we look forward to continuing that success with Roberts!

Propaganda have been named as one of the UK’s leading management consultants 2019 by the Financial Times. Every year, consultants are ranked across a broad spectrum of 25 separate categories, ranging from Marketing to Travel and Consumer Goods. This year, we are the only Yorkshire-based agency to have been awarded a bronze listing in the Marketing, Brand and Pricing sector.

The rankings were compiled by research company Statista and are based on the results of two surveys – one of partners and executives from consultancies offering their views on their peers, and one based on client feedback. Out of over 8,000 different management consultancies operating in the UK, only 200 made the Financial Times rankings, positioning Propaganda as a leader in the industry.

We’re delighted to have been recognized as one of the leading management consultants in the marketing sector. Through our insight-led approach, placing knowledge before assumption, we’ve been able to achieve incredibly strong results over the years.

We stand shoulder to shoulder with our clients, versus anything that stands in their way, forging strong partnerships and invaluable relationships with those we work alongside, which has been vital to the success of both our business and theirs. We’re looking forward to 2019, continuing to work with exciting brands, and helping them to unlock their full growth potential.

For more information, please see the FT Special Report here.

We’ve worked with leading luxury haircare brand Neäl & Wølf for 10 years, and in that time, we’ve had a hand in developing some of the hair industry’s cult products, loved by stylists and consumers alike.

Always striving to develop products that will enable stylists to transform their client’s hair, and after years of extensive research, this January saw the launch of an exciting new Neäl & Wølf range – Professional Colour.

The products are designed to help professional stylists and colourists to achieve vibrant, luxurious and long-lasting colour, with over 129 ready-to-use colours.

From an early stage, we were involved with the development of the new range, undertaking research to identify opportunities within the professional hair colour market and define a strategy for Neäl & Wølf’s own colour products.

We developed creative concepts and packaging to go alongside the new collection, which perfectly captured the classic Neäl & Wølf style, with a professional salon twist, which was rolled out across salons.

We also helped to create vital salon support tools including a shade guide and POS suite, something that generally other colour brands do not supply to their partner salons. To support the launch, we developed stunning model and product imagery, used to present the new products and their capabilities to the world of professional haircare.

The new Professional Colour range went live on the new-look Neäl & Wølf website that we launched last week and is already helping to create on-trend colour finishes across Neäl & Wølf salons. Within the first 10 days of launch, over 300 salons switched to Neäl & Wølf Colour, helping them to achieve extraordinary results for their clients.

Working closely with the founders to develop the launch campaign and assets, our work is based around the theme of ‘thicker than blood’. We have created product packaging, store launch concepts and a brand film, to be used in stores and across social channels to engage the target market and introduce the brand.

Alex Cannon said: “I’ve known James for a long time, and loyalty has always been a big part of our friendship. We wanted that to be a big focus, and for the brand to celebrate our work together and what’s important to us, and this has been reinforced throughout the unique brand we have created with Propaganda.”

James Parker added: “Having worked with Propaganda through Gym King, when myself and Alex decided to create the Loyalti brand, I was confident Propaganda were the right agency to help us gear up for launch. The campaign they created perfectly translates the values and concept behind the brand, we wanted to go into the market with something unique, I believe we have achieved that with the Loyalti Runs deep campaign.”

Lee Bennett, Head of Creative at Propaganda said “Alex and James were very clear about what the brand should represent. We took this idea and ran with it, developing the ‘thicker than blood’ concept. We created the launch campaign, using blood related imagery to demonstrate that Loyalti is more than just a brand, it’s about what runs deeper, and the values that are the lifeblood of the friendship that led to its creation.”

The footwear range has been custom designed to provide a premium, unique and individual aesthetic. The celebrity and fashion crossover are set to form a niche position within the footwear sector, leveraging Cannon’s celebrity status as a fashion influencer and model, and Parker’s significant standing in the booming athleisure market. It’s now available to purchase online at loyaltifootwear.com and launched throughout 25 Footasylum flagship stores across the UK on the 24^th August.

Pamela Weeks, Head of Corporate Communications at Servelec HSC said: “It’s an exciting time for Servelec, and we’re keen to take this opportunity to develop and communicate our brand difference. With a reputation for helping clients to achieve their full potential, Propaganda’s track record in this area speaks for itself and I’m confident the team will help us to deliver in line with our aspirations.”

We’re thrilled to be working with Servelec HSC, this is an incredibly exciting and rewarding brief to be collaborating on. What they offer really matters – and with their refreshingly clear ambitions, the positive impact they have on care and welfare in communities across the UK is only going to increase. We’re looking forward to working with the senior team to position the brand to connect, help unlock growth potential and revolutionise the health, social care and education markets.

Last Thursday, we were delighted to join the GlamCandy team to celebrate the grand opening of their new training facility in Dunfermline. The new site can cater for up to 72 aspiring make-up artists on its SQA approved courses, becoming Scotland’s largest make-up academy, and helping to cement GlamCandy’s position as the go-to make-up college in the UK.

This follows a fantastic eight months of working together. To date, we’ve designed, built and launched a new website and ecommerce platform, with boosted automation, enabling them to provide customers with an enhanced service and experience.

We’ve also developed a digital marketing strategy to run alongside these improvements, including paid social, PPC and email marketing campaigns. This work is already proving to be a success, with website leads increasing by 100% in the last month.

It’s a fantastic time for GlamCandy, and we’re excited to continue working alongside the brand, helping to support their future growth and development.

After a successful nine months of working together, we’ve signed a new six figure contract with athleisure phenomenon, Gym King. Following our initial work together, the fashion retailer has experienced an impressive growth in revenue of 81%, and an 83% increase in web traffic.

As part of the new contract, we’ll be helping Gym King to continue growing their digital channels, develop an omni-channel marketing strategy and consolidate their position as market leaders.

James Parker, founder and CEO of Gym King said: “Working with Propaganda has been a great experience and has helped us to cement our position in the market, growing awareness and developing the brand. We came to Propaganda because of their reputation for getting results for their clients, and we’re looking forward to continuing our partnership. We’re excited to see where the next 12 months takes us”

We’re thrilled to be extending our partnership with Gym King and have set out a strategy to help elevate what is already an incredibly successful brand, even further, focussing on developing their digital offering and marketing to support further growth. The figures we’ve achieved working together to date speak for themselves, and we’re looking forward to continuing this success.

We’ve recently expanded our offering through the creation of a new digital team, enabling us to provide more diverse and integrated support for our clients. The development of the team began at the end of 2017, when James Winfield joined us as Digital Director, having already worked closely with us in his role as Digital Director at Illamasqua.

In the past eight months, our digital team has grown considerably, including the appointment of Lucy Callaghan as Digital Marketing Manager. We’ve added new staff members and have begun projects for a number of our clients, including athleisure brand Gym King, leading make-up school GlamCandy, and property business, The Parklane Group. Projects undertaken to date have focussed on website development and support, email and social media campaigns, paid search and affiliate marketing. 

It’s an incredibly exciting time for Propaganda, and the introduction of our digital offering is helping us to bridge the gap between brand development, and the full digital marketing mix. The unique combination of hands-on experience and the branding expertise of our team is proving transformational for our clients – driving results and revenue growth for them, as well as Propaganda itself.

Propaganda has worked with the team at herdysleep to evolve the brand and creative strategy, firmly linking it with its roots in the Lake District.

Offering a premium natural mattress, the brand stands for passion, a passion for combining traditional craftsmanship with innovation, passion for the very best responsibly sourced materials, and passion for supporting a Lake District farming community.

Propaganda’s research got under the skin of mattress consumers uncovering a declining relationship with sleep as well as the impact and stress that a poor night’s sleep is having. We capitalised on the opportunity to create a distinctive brand (in a world of ‘me too’ disrupter brands) emphasising the brand’s link to the peace and tranquility of the Lake District – an idea which really resonated with customers.

Propaganda has brought this love for the Lakes to life with a series of stunning Lake District images which are at the heart of the ‘Sleep Soundly’ campaign, which uniquely portrays the serenity consumers were searching for. The new campaign will launch online and in 11 Barker and Stonehouse stores Summer 2018.

The bathroom brand Bayswater W2 is already on its way to becoming a phenomenon within the bathroom industry. In just 3 months, it’s taken the industry by storm, becoming one of the most successful brand launches within the bathroom industry in the past 20 years. Propaganda has worked closely with the company developing the brand, helping it to understand how to differentiate in a crowded market place and how to implement the best distribution strategy.

Bayswater W2 is a range of timeless bathroom pieces, carefully curated and beautifully designed. The Victorian and Edwardian collections include brassware, porcelain, furniture, fittings and radiators.

The company, founded by experts with over 50 years’ experience in bathroom design and manufacture approached Propaganda to help them identify how to take the product to market and how to position the brand in order to stand out in the current market place.

Propaganda believed that the brand should be built around the technical expertise and experience of the main directors, combined with an approach which would make it accessible and desired by consumers. Shunning the industry standard of focussing purely on the product, we gave depth to the brand by introducing stunning brand photography and placing the bathroom furniture in a more natural setting.

The brand narrative was created around the Great Exhibition of 1851. At the time, this was considered a triumph of Victorian ingenuity that served to showcase the amazing inventions of the time. From the Christmas card to the flushing toilet, the Victorians were the mothers of invention. Bayswater products are both aesthetically and technically inspired by this historical period of innovation and development.

We worked closely with the brand to find a route to market which would add value to and protect the brand, looking for a distribution partner who shared Bayswater’s core values and aspirations. Within 3 months of agreeing to work exclusively with the largest distributor in the UK, Ideal Bathrooms, we helped launch the brand at Woburn Abbey, oversaw the development of the website and produced a ‘specification catalogue’, a brochure resonating with the brand’s Victorian heritage.

Retailers are really taking to the brand’s aspiration and core values and Propaganda will continue to work closely with Bayswater W2 as it increases its presence in the UK market.