What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
Available now from Amazon and all good book shops.
Last month we developed a social media initiative for professional make-up brand, Kryolan. The aim of the competition was to encourage make-up artists across the world to send in images of their work using Kryolan products…read more on Propaganda’s blog, Uncovered…http://www.propaganda.co.uk/timelines/kryolantalent-the-winners/
Propaganda have been working with the Anaerobic Digestion experts, ReFood, to overhaul their brand. The new ReFood branding will be launch at a presentation to the ReFood team on the 4th of April.
Propaganda’s Design Director, Lee Bennett, and Senior Project Manager, Charlotte Read, were both on hand at the latest Illamasqua photo shoot.
Working alongside Illamasqua’s Creative Director, Alex Box, and Brand Director, Joe Corre, the Propaganda team assisted with the art direction of the shoot, helping to collectively bring the latest Illamasqua creative vision to life. The new Summer range, which will be unveiled within the next few months, is set to take Illamasqua to the next level. We can’t show you much of the new range, but we do have some exclusive behind the scenes shots from the day, for those who would like a sneak peek.
Browse hundreds of cars and watch the new brand film (featuring this chap) here: http://www.thecarpeople.co.uk/our-difference/our-brand/index.htm
The new Illamasqua collection was launched at The Trafford Center. The collection was brought to life for one day by several models. Read more on the Illamasqua blog.
Last week our team had been out and about, hosting blogger and media events for the launch of Crystal Clear’s innovative skincare product, Lift Away The Years.
The team was in London and Manchester with Sharon Hilditch, Crystal Clear’s CEO, showcasing Lift Away The Years, a product that can be used by anyone at home, giving an instant, incredible result on lines and wrinkles, leaving skin plump and firm in minutes.
Here are a few shots from the events. Needless to say, we weren’t going to let the weather and transport issues get in the way of our launch!
Visit www.crystalclear.co.uk to register your interest in Lift Away The Years and follow @CrystalClearSkn on Twitter to read the incredible response that the product received.
Following the Discovery programme to help define and develop the brand proposition, last week saw the launch of the new ‘The Car Buying Service’ campaign. The campaign includes; radio, targeted outdoor, and online media advertising, all supported by the new website. Week one has seen some amazing results with a 60% increase in valuations provided – a great start to the campaign that we’ll be working closely with the client to build upon.
Listen to The Car Buying Service radio adverts here, just click the link…
Yorkshire’s Newest Online Car Buyer
She’s got an MBE for her services to the beauty industry, is on first name terms with A list celebrities and was responsible for bringing microdermabration to the UK, which is adored by Kate Middleton and Kate Moss, but renowned skin care expert Sharon Hilditch is still one of the most down to earth and fun subjects to work with.
Yesterday, we all piled down to Sharon’s gorgeous Crystal Clear salon in Liverpool to shoot the launch film for her amazing new beauty product that is, in her words “the most exciting anti-ageing product to enter the beauty market in decades”. We agree.
Her amazing Lift Away The Years product, which can be used by anyone at home, gives instant, incredible results on lines and wrinkles, leaving skin plump and firm in minutes. All will be revealed in the final edit of the film… coming soon.
Want to immerse yourself in the world of Illamasqua? In stores now is the Propaganda developed first edition of the Illamasqua magazine. The I’mPerfection issue give you new product, tips from our passionate blogging community, and an insight into why the issues that the campaign raises are so close to the heart of the founder Julian Kynaston.
