What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
Available now from Amazon and all good book shops.
Hi, I’m Cynthia, and I’m Propaganda’s new Senior Planner.
I’m back ‘oop north’ after spending the last few years in London working on big brands, small brands and a few in-between. It’s good to be back, and great to have joined the Propaganda team.
I worked in account management for years, and made the move to planning because I’m nosy (a family trait), a little obsessed by the way brands work and I love a good story.
My love of stories tipped over into writing them when I saw The Misanthrope at the West Yorkshire Playhouse a few years back. I left thinking I’d have a go at writing a play, and dozens of scrunched up balls of paper, fine lines, wailing, stomping and bags of Haribo later, I’d finished it. I got hooked, and have been lucky enough to see a few of my plays performed since. Getting a play from the page to the stage is a bit magical really and one of my favourite things in the world.
Another is archaic words that no-one really says anymore (I’m a bit of a geek). Words like ‘behoves’ or ‘swaddle’ in my opinion, are simply brilliant. And I have to mention traditional sweets too. The old ones are the best. I don’t know any modern confectionary that could hold a candle to a pear drop for instance or – it has to get a mention – Yorkshire mixture.
As a test of my play writing credentials, I’ve been challenged to pen a Propaganda Christmas Panto. I’ve started putting pen to paper, so watch this space! All I need now is a volunteer for Widow Twanky…..
is launched, encouraging Kryolan fans to share video reviews of their favourite products.
Following two senior appointments to the FMG board, Propaganda were tasked with announcing this to the trade and local press. Press coverage appeared in the Yorkshire Post, Huddersfield Examiner, and Fleet Industry staple, Fleet News.
Additional to the brief, Propaganda used the opportunity to secure new images of FMG House for use in future press activity. It was a beautiful day in Huddersfield.
At Propaganda we create, build and grow brands – delivering tangible equity to our clients whether that brand’s a start-up, challenger, in need of turnaround, looking to sell for the maximum possible value or attempting to breakthrough a glass ceiling. We do this with our intelligent and proven Brand Discovery™ model.
And hot off the press this week is our new Brand Discovery™ brochure, which captures some of the transformational work we’ve done for our clients over the past 20 years – we’ll keep you posted with further updates soon!
The ReFood rebrand has been unveiled at this years Eco-Fair, the largest environmental event in the North of England. Here’s a picture of the ReFood stand at the convention.
If you’re the UK’s leading food waste recycling specialist, it’s important that’s reflected in all communications.
Recently we’ve helped ReFood push their brand into offline communications, printed material, exhibitions and now we’re doing it online.
Our latest digital project is the brand launch of ReFood’s new website www.refood.co.uk We’ve created a site that not only showcases their difference , it also expertly allows the audience to connect with the brand and see their mission clearly and simply.
Whether it’s Refoods process, their vision, their best-in-class facilities – it’s all there, clear, precise and in the digital world.
Added to that their unique calculator feature, where businesses can calculate the amount of energy produced from their waste – we’ve created a digital space envied by the competition and loved by ReFood.
So if you want to see the future of food waste visit www.refood.co.uk
Propaganda has helped FMG to launch FMG Legal LLP, a new service to provide legal support to fleet customers. The legal business will help FMG customers better deal with the aftermath of accidents and sits alongside a wide range of fleet services the business already offers. FMG is one of the first fleet management companies to set up a new legal arm after recent changes to the law.
FMG Legal has been set up alongside an established legal services provider NewLaw, and brings another string to the FMG bow. The new service is set to help companies and their drivers to better recover from incidents in the most ethical and responsible way.
During the development process, Propaganda has worked alongside FMG and NewLaw to agree positioning, develop a website (http://www.fmg-legal.co.uk/) and successfully launch the initiative to the press.
The ReFood website has now gone live! Go to www.refood.co.uk to try the Energy Vs Waste calculator and see what recycling food waste can do for your business.
A few days ago the news came in that the Greater Manchester Police is now going to record attacks on alternative subcultures as hate crime.
This is a massive victory for the charity, and something we have been supporting them in achieving since we started working with Sophie Lancaster’s mum, Sylvia Lancaster, back in 2007. We were just launching Illamasqua, and couldn’t avoid the synergy between our fledgling brand that was being created to empower people to express themselves, and Sylvia’s cause to change a mindset in society towards alternative subcultures through the foundation she had created in her murdered daughter’s name.
When we met Sylvia, she was determined to create a lasting legacy to Sophie, who was attacked and killed because she ‘looked different’, and through years of lobbying, working closely with the media, forging relationships with politicians and police forces and crucially, maintaining unwavering support from thousands of supporters on Facebook and Twitter from around the world, the charity has, at last, secured this groundbreaking move that’s designed to protect alternative subcultures in the UK.
Well done Syliva and her team. We are so proud of you, and honoured that we have played a small role in helping you achieve this legacy to Sophie.
