Propaganda has been recognised for delivering strategic business improvement after being presented with a Management Consultancies Association Award for our work with longstanding client, FMG. At a ceremony in central London, Propaganda took the top prize in the Strategy of the Year category, recognising the results achieved through redesigning FMG’s market position. The shortlist included KPMG for their work with Phillip Morris International, Boxwood with Travelex and Prederi with the Department for Health.

As a part of the rigorous judging criteria, Propaganda entered a detailed submission about the steps undertaken to achieve FMG’s objectives. A second stage involved being interviewed by an expert panel, which was attended by Propaganda directors Julian Horberry and Craig Harrold, as well as FMG’s CEO John Catling. The award recognises Propaganda’s proven results, which are firmly grounded in the our principle of ‘knowledge before assumption’.

Propaganda has worked with FMG for ten years and in that time, have provided strategic advice and brand direction which has helped evolve its business proposition and model. The businesses were rewarded in 2007 with another MCA Award for marketing strategy. Throughout the partnership, Propaganda has worked across multiple departments within FMG including operations, sales and HR, to ensure that the strategy was cohesive and embedded throughout the business.

As part of the submission process, John Catling, FMG’s CEO said: “Propaganda understand our business, culture and customers, but it’s the objective challenge backed up by rigorous knowledge and research, which combined, has helped us focus and make the right strategic decisions.”

Propaganda Director Craig Harrold said: “For us, membership of the MCA is an important endorsement of our advice and processes and a clear differentiator between us and competitors. Membership demonstrates to our clients that we have accredited and respected ways of working in place to deliver fact-based counsel to the brands we work with. This award represents another accolade to add to our collection and is testament to the results we deliver for our clients.”

As members of the MCA, Propaganda must be able to demonstrate a tangible results-driven approach to business and brand consultancy. To ensure continued excellence, members are audited every year by the MCA and follow a strict code of practice to ensure they continue to meet the highest standards.

The rigour of the agency’s approach and the tangible results we have delivered for clients is the reason we are the only creative brand agency ever to be awarded membership into the MCA. Our ability to bridge strategic consultancy with creative that works, has connected with and delivered results for our clients.

Whilst membership alone sets us apart from other creative consultancies, our ability to win awards against the biggest names in UK consulting demonstrates the unique value we offer, and that we mean business.

Click here to view the write up of the MCA Awards: http://bit.ly/1i87E1J

For more than 13 years, The Car People has prided itself on the transparent advice, superb value and hassle-free experience it gives its customers. So much so, more than 50% of its sales come from repeat buyers and recommendations.

So it’s only natural the car retailer, famous for its hassle free ethos, is now taking its service to the next level by creating its exclusive Car Care Club, offering MoTs and service packages to its existing customer base. So now customers can maintain their cars whilst continuing to enjoy The Car People’s great service and value.

Propaganda has created a smart digital launch for The Car Care Club, incorporating a targeted CRM campaign to its database, underpinned with a visual social media drive, all designed to simply communicate key benefits exclusively available to customers – from maintaining their car’s value and saving money, to warranty protection and safer motoring.

The CRM mailer hit the spot, unsurprisingly receiving an instant response from The Car People’s loyal database, delighted with the opportunity to extend their relationship with the car retailer.

And, as more-and-more of The Car People’s customers take to Twitter, ongoing supporting visuals for social media have been designed to take full advantage of Twitter preview, showing impactful messages right through the middle of the image, which clearly appears on followers’ feeds without them having to click on the full picture…so even viewing the benefits of the Car Care Club on digital channels is hassle free for its fans.

Propaganda has been working with Lantor over the last 18 months to redefine their proposition (through Brand Discovery) to position them as innovators at the forefront of their sector.

Lantor works in collaboration with medical organisations to develop and manufacture ingenious nonwoven textiles for the advanced wound care sector, they turn ideas into reality through their innovation process, Ignite.

The wound care sector thrives on and demands innovation, so Lantor has responded by developing this unique consultative process to enable them to meet the challenges faced in the industry. It allows Lantor to create, collaborate and innovate, marrying the vision of medical organisations with technical expertise, to breathe life into exciting, forward-looking concepts, and create products that work when it matters.

The new brand identity and proposition officially launched in March 2014 in the core sector press and will be showcased at the leading trade show Index14 in Geneva in April. In addition, a DM campaign will be deployed to key medical prospects to create awareness of Lantor’s unique capability to deliver a one stop solution, specifically for the advanced wound care sector, from creation to manufacturing.

To raise awareness of the ReFood brand across the country we have developed clear branding and impactful messages to be printed on the side of all ReFood vehicles.

Following a successful brief to discover brand insights, Propaganda has been retained to provide ongoing strategic marketing support for leading pleasure retailer, Ann Summers.

Propaganda will devise, deliver and implement a strategic marketing plan, based on the insights gathered during an initial Brand Discovery™ process.  In recent months, Propaganda has been working with Ann Summers to develop Valentines, spring and summer campaigns whilst also aiding the development of new product lines, such as the triple boost bra.

Commenting on the strategy, Propaganda Planning Director, Julian Horberry said: “We’ve taken steps to embolden Ann Summer’s strengths and ensure that their messages are being communicated effectively to reach new customers, whilst identifying with their already loyal fan base. Through strategic insight and fantastic creative campaigns, we’ll be looking to further improve brand perception and increase the Ann Summers profile across all channels.”

Chief Executive of Ann Summers, Jacqueline Gold added: “We’ve been impressed with Propaganda’s passion for brand innovation and we’re excited to be working with them to help develop the business.”

We’re proud to reveal the brand new TV advert for The Car People.

The advert, which aired over the weekend on ITV, is the second installment of the ‘test drive’ campaign.

Supported by POS, radio, website take-overs and social media activity, the campaign focuses on The Car People’s huge choice of cars as well as reinforcing their hassle free difference.

The advert is the product of another collaboration with Finger Industries and encourages customers to ‘test drive their car dealer’.

The 30-second slot will run throughout spring, if you haven’t seen it yet you can watch it here:

Today, Illamasqua launches their new spring campaign, created alongside Creative Director Alex Box and The Propaganda Team.

With the new spring campaign, Illamasqua welcomes in a new era, a time of confident textures and shimmer finishes.

The latest collection features spring inspired pinks, purples and oranges. The visual journey of the campaign celebrates classic 1940’s glamour with a modern colorful twist

Glamore asks you to redefine you own brand of Glamorous, because true glamour never dies, it evolves.

The campaign launches today and will be rolled out in-store and online. Shop the collection here. 

Beauty brand Nouveau Lashes has tasked Propaganda with helping develop their strategy for future growth. We’ll undertake our unique Brand Discovery™ process, to understand brand truths and position Nouveau Lashes for future eyelash fluttering success.

Nouveau Lashes is part of the Nouveau Beauty Group, which includes, amongst others, the well-known HD Brows business. Nouveau Lashes itself is the UK’s leading lash training academy, providing expert training to beauty professionals, in treatments ranging from lash extensions to their revolutionary natural enhancement treatment, LVL. Their professional products have an elite celebrity following, bought to life in its retail range, co-created with Made in Chelsea star, Millie Mackintosh.

The project draws on Propaganda’s already extensive experience in the beauty industry, having developed beauty brands including GHD, Cloud Nine, Xen-Tan and St. Tropez. We have, of course, also created our own cult make-up brand, Illamasqua, which has turned into a global success story.

Karen Betts, Co-Director and Owner of Nouveau Lashes said: “Propaganda’s obvious expertise and heritage in the beauty and make-up world makes them the perfect partner for Nouveau Lashes. Our business has developed into one of the most well-respected in the industry, and with Propaganda’s support, we’ll be looking to develop plans for future direction and growth.”

Working alongside Illamasqua’s Creative Director Alex Box, Propaganda has created a visual romance for this year’s Valentines campaign, I’m The One, which reflects and celebrates the colour of love… sensual, wearable scarlets.

This Valentines day Illamasqua asks you to be your own admirer, show the world why you’re number 1 – and upload a red lip selfie @illamasqua #imtheone on Instagram.

Here’s a few pictures of the campaign appearing in-store now.