Julian Kynaston’s latest book offers a bold and unfiltered voice from inside the agency world, sharing the beliefs, battles, and breakthroughs that shaped one of the industry’s most unconventional approaches to brand strategy.
His first book is a no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
Both books are available to buy now.
Our Consulting Director, Tom Fowler, recently hosted a roundtable with SME member firms from the Management Consultancies Association (MCA), bringing together a group of senior leaders for an open and insightful discussion.
The session focused on SME growth opportunities across the North of England, the barriers that continue to hold businesses back, and how AI is being implemented both within consultancies and across client organisations.
It was a valuable opportunity to share perspectives, challenges and practical experiences with peers from across the industry. Discussions covered the realities of scaling businesses in a complex economic environment, alongside the increasing role of technology in shaping future growth.
What stood out was the openness of the conversation, with participants engaging in a candid exchange of ideas, challenges and approaches.
We’d like to thank everyone who joined and contributed to such a thoughtful and constructive discussion.