The Old Testament Vol.1 & Vol.2

Over thirty years of opinions, observations and lessons from Propaganda founder
Julian Kynaston. Collected together for the first time.

Thoughts on brands, business, creativity and doing things differently.

You won’t agree with all of it. You’re not supposed to.

OLD TESTAMENT VOL. 1

Julian on the agency world: credibility, creativity, client relationships, the pitch process and why doing things differently matters.

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OLD TESTAMENT VOL. 2

Julian goes deeper into brand: AI, visceral branding, strategic discomfort, challenging best practice and why shortcuts rarely lead anywhere worth going.

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