Mergers & Acquisition

We’re brand advisors to investment and management teams, helping them de-risk and optimise M&A activity optimise M&A activity to achieve sustained growth and unlock premium multiples.

Insight-led brand advisory

We work with investors, advisors, and management teams at every stage of the M&A process.

Pre M&A

Assess market potential
Evaluate brand strengths
Identify growth challenges
Understand actions post-M&A
Inform key decisions

Post M&A

Define a clear market positioning
Align and engage key stakeholders
Drive brand led growth and value
Define the role of brand within a Value Creation Plan (VCP)
Inform and excite the market

How we create value

By seeking and speaking the truth and delivering concrete strategies, from portfolio optimisation to exit preparation, our brand advisory services enhance value for clients around the globe.

Testimonial

Aidan Robson

Managing Partner,Endless

Having worked with Propaganda on our portfolio business, BSW Group, we’ve seen first-hand the tangible commercial value that their Brand Discovery™ and strategic creative can unlock. We’ve been both delighted and energised by the outcome.

Brand advisory for value creation and transformation

Turnover growth from £5m to £85m in 3 years.

Repositioned to higher value niche markets.

Transformed a distressed retailer back to profit.

Brand advisory for exit

Sale to Hilco Capital.

Brand value creation for flotation.

Sale to The Access Group 3 years after acquisition by Montagu PE.

Sale to Montagu PE for £160m.

Turnover growth of over £300m. Sale to Binderholz Group, 3 years ahead of schedule.

Sale to GXO for £965m.

Sale to Avient Corporation for $48m.

Quote

WARC

When brand and performance are integrated effectively, there is a median 90% increase. Overinvesting in performance at the expense of brand leads to a 20%-50% DECLINE.