Mergers & Acquisitions
We’re brand advisors to investment and management teams, helping them de-risk and optimise M&A activity to achieve sustained growth and unlock premium multiples.
Insight-led brand advisory
We work with investors, advisors, and management teams at every stage of the M&A process.
Pre M&A
- Assess market potential
- Evaluate brand strengths
- Identify growth challenges
- Understand actions post-M&A
- Inform key decisions
Post M&A
- Define a clear market positioning
- Align and engage key stakeholders
- Drive brand led growth and value
- Define the role of brand within a Value Creation Plan (VCP)
- Inform and excite the market
How we create value
By seeking and speaking the truth and delivering concrete strategies, from portfolio optimisation to exit preparation, our brand advisory services enhance value for clients around the globe — from advisory to execution.
Investigate sector potential and map markets
Diagnose the health of a target brand
Pinpoint diversification or differentiation opportunities
Uncover unseen opportunities
Narrow acquisition search criteria
Make confident, qualified, insight-led investment decisions
Begin ownership with drive and focus
Grow market leading brands with a clearly defined positioning
Deploy strategies for long term value creation and commercial momentum
Integrate and unite internal teams around a single-minded goal
Drive awareness and interest with intended audiences
Enhance the presentation of value and future growth
Maximise multiple
Execute with energy
Brand advisory for value creation and transformation
Turnover growth from £5m to £85m in 3 years.
Repositioned to higher value niche markets.
Transformed a distressed retailer back to profit.
Brand advisory for exit
Sale to Hilco Capital.
Brand value creation for flotation.
Sale to The Access Group 3 years after acquisition by Montagu PE.
Sale to Montagu PE for £160m.
Turnover growth of over £300m. Sale to Binderholz Group, 3 years ahead of schedule.
Sale to GXO for £965m.
Sale to Avient Corporation for $48m.