It is with great sadness that we heard today of the passing of Arnold Langer, founder of our longstanding client, Kryolan. It took great bravery, skill and dedication to set up the business when he did, and it’s fair to say, his life’s work changed the face of professional beauty.

 The Kryolan brand was founded in 1945 by Arnold, a committed chemistry student heavily influenced by 1920s Berlin’s artistic expression. He combined his passion for theatre and science to create a revolutionary make-up brand.

 Kryolan has provided outstanding make-up to theatre, TV, film and fashion professionals for over 65 years. In 2012, the Kryolan team called upon Propaganda to re-launch this legendary brand with a new look, feel and positioning, and challenged us to claim its position as the go-to brand for cutting-edge make-up artists.

 From our own experience, when we founded Illamasqua, we knew that Kryolan were a trusted and respected name we wanted to work with, and their role in that brand’s success cannot be understated.

 At Propaganda, we stand together with the Langer family, who were at Arnold’s side at the time of his passing. Our thoughts are with you now, and always.

16.01.1921-27.02.2018