Last month we introduced a revolution in hair styling, TheO. Cloud Nine took a traditional, old-fashioned (but hugely useful) styling product – hair rollers – and dragged them into the 21st Century, utilising unique heat induction technology to heat them in a matter of seconds.

It seemed only fitting that such an innovative product with such futuristic technology should be launched with a similar Sci-Fi slant to it. The idea was to create something stylish, sexy, but most of all unlike anything the hair industry’s seen before – a perfect reflection of the product itself, The Next Generation of Style.

Animation is quite rare in an industry that is all about how hair looks, so to use illustrations of hair was a brave move by our clients at Cloud Nine. And, judging by the success of the launch – they’ve already sold out in the UK and have a huge waiting list – it was the right move too.

Laura Kynaston, our Joint Managing Director, said:
“It is a stunning product and we thoroughly enjoyed the whole creative process. It was great to build on the brand that we had already created through the styling irons. The launch was a phenomenal success and we look forward to seeing the excitement continue to spread over the coming weeks, months, and years.”

Click here to see the full film.

Click here to visit TheO web site.