We are pleased to announce a new strategic alignment with digital marketing specialists, Skill & Fire, which will help both businesses to create opportunities for client growth.

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The deal will build a close working relationship between the two businesses, with the Propaganda board taking a stake in Skill & Fire as well as a non-executive directorship. Propaganda’s 40-person team works across a range of client sectors, and is set to collaborate with Skill & Fire’s a team of five, which works closely with clients to create digitally targeted approaches to customers.

Craig Harrold, Director at Propaganda said: “Propaganda has built up an enviable reputation in our industry, and our consultancy led approach has opened up significant growth for clients. Getting their contact strategy right has never been more important for businesses and this partnership brings another layer of expertise to our offer. Skill & Fire employ the most up to date thinking in how businesses connect in a more targeted way with their audiences, and it’s this approach that chimes so well with what Propaganda does.”

“Fundamentally, we both work to more effectively engage brands with their audiences to deliver tangible results. We’re both driven by delivering strategies that go well beyond the reach of traditional marketing, and this partnership will ensure we continue to do just that.”

Jamie Hutchinson, Managing Director of Skill & Fire said: “In the two years since we launched, we’ve built up an impressive list of clients and helped them to grow their businesses significantly. Working with Propaganda will allow us to share our proven methods with a new audience, whilst they’ll give us the strategic direction and guidance we need to fast track our own growth.”

Our tried and tested, bespoke consultancy process, Brand Discovery™, allows us to uncover business and brand insights. This is then used to inform strategic planning and tactical outputs, to realise their potential and ambition. Skill & Fire creates bespoke digital marketing strategies that allow businesses to develop clear communications and drive business performance. Their approach is centred on the way data can be used and analysed to target and deliver clear results. The deal was initiated in Spring 2016 and will be rolled out in the coming months.