The MCA is the voice of the consulting industry and here at Propaganda we’ve been members since 2005. So when the MCA made the decision to launch a new ground breaking scheme for the consulting industry, we were proud to be selected to create and design the ‘Consulting Excellence’ identity and launch collateral.
The MCA membership comprises around 60% of the UK consulting industry, including Deloitte, Accenture, IBM and KPMG. We believe that Consulting Excellence epitomises everything that MCA membership means to its members, and importantly, to their clients. Consulting Excellence is the ‘new hallmark of quality for management consulting firms, and commits them to the highest standards, adding tangible value to their clients. Getting client results is something we’re obsessed with, and has been recognised through the numerous MCA awards we’ve won for strategy, change management and consulting excellence.
Yesterday, the organisation marked their 60th anniversary with the launch of the new initiative. Unsurprisingly, it was a triumphant ceremony, whereby the brand received a huge amount of praise. In attendance was our Planning Director, and past winner of ‘MCA Consultant of the Year’, Julian Horberry
So, from us at Propaganda, congratulations to you all at the MCA for initiating an exciting step forward in the consulting industry.
The brand is family run, and uses generations of spinning expertise to produce knitwear to standards which go far beyond anything their competitors could match; all their garments are created from extremely fine gauge merino and cashmere and are knitted in 3D to ensure a perfect drape with no seams. In fact, Slaith is the only company in the world that can produce seamless garments made with 30gg cashmere and merino, as the fibres are simply too delicate for most brands to work with.
When we started working with Slaith, it was clear that there was a niche opportunity in the finest independent UK and international retailers to supply Slaith knitwear to the world’s most discerning customers. Over the last few months, we have helped Slaith to build their brand around the key proposition: ‘From Forgotten Comes Finest’. This simple phrase encapsulates how the brand, born in Huddersfield (once an area of huge importance for the booming twentieth century textile industry), brings together once-forgotten spinning knowledge with a passion for creating the finest possible knitwear for a modern audience.
When we came up with the concept for the photoshoot, it was all about getting across Slaith’s perfect balance of heritage spinning skills and modern elegance. Shot in Spa Mill, home of Slaith, using classic and vintage props against the mill’s modern machinery, the images show off the luxurious finish and classic fit of Slaith garments. We’d like to share a couple of the final images with you here. To see more, and to find out about the garments themselves, visit www.slaith.co.uk.
The Harrogate based business has ambitions to become the second largest agricultural insurer in the UK, and will work with Propaganda to transform the brand in a rapidly evolving marketplace.
Rural handles a range of agricultural and rural specialist insurance policies for clients throughout the country. The business is the fastest growing agricultural insurer in the UK, with a current turnover of just under £50m. Over the coming years, the business is looking to significantly increase its market share and strengthen its position. Brand Discovery will help Rural to better understand the market and opportunities.
Gary O’Brien, Digital and Marketing Strategy Director of Rural Insurance said: “We were impressed with Propaganda’s difference. The fact that they build unique strategies tailored to individual businesses was key to this partnership. The insurance sector at large has gone through immense change over recent years, largely driven by advances in technology. We know this will be key to the success of our business moving forward, and combined with the technological advancement in agriculture, this presents us with an opportunity. This is a very specialist sector with many unique quirks and challenges, therefore it’s vital that we put ourselves in a position to achieve sustainable and significant growth.”
Craig Harrold, Director at Propaganda said: “This is a really exciting brief for a business with big ambitions. They’ve seen significant successes in recent years and have a clear intent to further professionalise their services and customer proposition. Our processes will allow Rural to make these changes in the right ways, through informed decision making. Key to this will be allowing the business to articulate its difference and raise brand awareness amongst key target groups.”
Propaganda will work with Rural Insurance over the coming months to help reposition the business and gear it up to achieve its ambitions of becoming a £100m turnover business by 2020. Based in Harrogate, Rural Insurance has been established for more than two decades and employs more than 100 people locally. The business has experienced double digit growth over the last 5 years and is seeking to build on this success through investment in its brand, digital capability and people.
September in the British countryside is a hive of activity. As the rest of the nation tries to shake off the post-holiday blues, farmers the length and breadth of this green and pleasant land are working hard to reap the benefits of their harvest, making the most of the late summer sun. And the weather Gods were on our side as we travelled the North Yorkshire countryside to capture the rural economy at its absolute best.
A Brand Discovery earlier in the year highlighted an opportunity for Rural to represent the modern rural economy; one that’s evolving, diversifying and specialising. And we didn’t have to travel far to see it in action. From combined harvesters guided by GPS to NFC-tagged sheep, innovation was everywhere we turned.
It’s not just in agriculture that things are changing. Across the rural economy businesses are diversifying to thrive. Farm shops, camp sites and cafes were also on the agenda as we sought to represent the many different businesses Rural supports every day.
As the rest of the market talks about protection and preservation, Rural’s aim is to turn the conversation to the future, and the opportunities on offer within our countryside. The brand shoot will be used across all Rural brand communications as it continues on its journey to becoming the most forward-thinking insurer in its field (sorry!).
After an action-packed two days where we covered 300 miles of country lanes, visited ten buzzing locations and consumed countless bacon sandwiches, we headed back to the city confident that the truth is out there, and it’s much more diverse than you might think.
[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_column_text]It’s always a pleasure when your client is open to big ideas and happy to pull out all the stops to make them happen. Thank you Kryolan; here’s to the next 200K followers.[/vc_column_text][vc_single_image media=”54789″ media_width_percent=”100″][/vc_column][/vc_row]