Vacancy: Social Media Content Creator

In this role, staying on top of trend-led, engaging content is key. You’ll be expected to propose fresh, creative ideas that not only halt scrolls but truly resonate with audiences across a diverse range of B2C and B2B clients. These include brands in retail, fashion, private equity, food management, and more.

Responsibilities include crafting content for various social media platforms, including photography, graphic-led design, and video. With a good understanding of “what works” for social, you should also be adept at editing using basic phone-based software such as CapCut, Splice, iMovie, TikTok, and Instagram Reels.

We’re looking for someone who can stick to brand guidelines and align with client objectives. Ideally, you’ll bring 1+ years of experience in a similar role or showcase your creativity as an eager graduate with a proven portfolio. If the prospect of venturing off-site to a client’s HQ or shoot location gets your pulse racing, we’re ready to welcome your application.

Responsibilities

As Social Media Creative Executive, you are responsible for ensuring the success of your creative content on our social channels. This involves creating high quality, error-free content that meets the brief and adheres to brand guidelines set by our in-house creative team.

Please note: this is a content creation role only. Your responsibilities will not include running day-to-day social media for clients.

Deliverables:

• Create compelling content to answer a set brief, from competitions and quotes to national holidays – spanning static imagery, photography, graphic-led design, and video.
• Capture on-site photography for social media use across a range of clients.
• Create engaging video content using both your own footage or footage taken by others, suitable for TikTok, Instagram Reels, LinkedIn and Facebook.
• Edit existing footage to align with new briefs.
• Contribute innovative ideas for social media content across our client portfolio, including for Propaganda Agency’s online presence.
• Collaborate with the in-house creative team, maintaining close communication with our Creative Director.
• Consistently fulfil briefs on time and to a high quality.

Demonstrating Propaganda Behaviours

Commercially-conscious

• Develop relevant ideas within budget and set timeframes.
• Plan ahead – conduct monthly content ideation sessions and storyboard new concepts to present internally within the social team.
• Understand and track the results of our work

Initiative

• Arrive at creative ways to address client briefs and challenges
• Proactivity suggest new and exciting ways to keep our client’s social audience engaged through creative concepts
• Build connections with key people within the agency

Diligence

• “Step-check” our work against the strategy
• Champion the delivery of top-tier work from Propaganda – on brief, on budget, fully signed off and meticulously proofed
• Ensure creative execution is formatted correctly and ready for use across social media platforms
• Master time management, consistently meeting deadlines

Creative

• Be interested – in your client, their sector and the world around you to fuel innovative ideas and drive better creative responses

Tact

• Interact with internal and client stakeholders, obtaining what you need without causing confusion or frustration.
• Exhibit a keen sense of reading the client’s mood and promptly communicating any concerns back to the senior team.