Vacancy: Planner

Are you looking to take the next step in your planning career?

We’re on the lookout for a deep thinker to join our award-winning planning department – the leading team in the North. If you’re up for a challenging yet rewarding move, our Planning role could be for you.

You will be on the first rungs of the planning ladder- may be already working within in a Planning function, in client services, the creative department or research – with up to 3 years’ experience under your belt.

What we care about is your passion. We want someone who’s passionate about what makes brands tick. Someone who’s fascinated by how consumers think. And someone who wants to make a real difference to a clients’ business.

Propaganda planners wear many hats – we’re part researcher, part creative planner, part brand and business consultant. As a planner, you’ll support the team across all these areas.

Specifically, you’ll help with the management of research programmes, both qualitative and quantitative. You’ll do extensive desk research; unearthing new consumer trends, analysing brands and their sectors – digging for the gold that makes our insights shine. It can be demanding, just like our clients’ expectations, but it leads to work we can all be proud of. At the same time, we’re also a fun and friendly bunch.


As a Planner, you have a number of responsibilities which deliver against the objectives set for the Planning Team:

1. Project Management

  • Effective & slick multi-tasking
  • Ownership, & management of planning projects
    • Minimizing the time and cost impact to the business, allowing Di to maintain pace and momentum
    • Ensuring all external suppliers are briefed with correct information and documentation to allow a smooth insight phase (i.e. briefing documents, recruitment screeners)
    • Managing internal recruitment process (booking in interviews / scheduling out of office fieldwork)
    • Organising and taking responsibility for project team diaries – planning in review sessions, client touch-points, and creative time
    • Proactively communicating updates to team as Discovery process progresses
    • Supporting Client Services in keeping client informed with the process (recruitment updates / rolling questions)

2. Insight generation

  • Lead and deliver engaging, relevant & surprising market and competitor information
    • Proactively developing hypotheses for research
    • Lateral thinking, initiative, and resourcefulness to secure relevant data / insight
    • Lead internal and client workshop sessions to understand areas of research / owning any proactive contact with industry bodies
  • Development of hypotheses into useful and engaging stimulus
  • Management and ownership of Primary research
    • Developing relevant & appropriate research programmed
    • Writing engaging discussion guides for use with various external audiences
    • Confidence, ability and commercial aptitude to carry out insight discussions with client internal audiences (CEO down) partners, customers and other audiences
    • Ability to follow a discussion guide but pursue other leads that will lead to the uncovering of new insights relevant to the project
    • Able to cut to the point, uncover insight quickly and converse in an intelligent, consultative and ‘non-researcher’ way

3. Creativity

  • Influence the creative process
    • Summarising market insights in a relevant, inspiring and articulate way that serves to spark creativity
    • Delivering creative brief in an inspiring way
    • Managing and critiquing creative work as process unfolds
  • Presentation of ideas and research in an inspiring, engaging influential format
    • Excellent PowerPoint / presentation skills
    • Development of multi-media presentation that captures the story of the research for senior audience members
    • Enthusiastic and inspiring delivery, articulate and engaging tone
    • Ability to answer client questions throughout with confidence and assurance

4. Strategic Direction

  • Ability to influence strategic development (internal & external)
    • Understand & converse on a strategic level
  • ‘Get’ strategy
  • Development and presentation of strategic thinking
    • Development insights that inform business and brand strategy
      • The ‘So What’s’ for clients – structure / processes / people / brand
    • Inform direction of marketing plan with Client Services team

5. Relationships

  • Develop trusted relationships internally and externally
    • Robust and rigorous thought processes
    • Withstand challenge, support opinions, influence change
  • Great at managing wider agency resources – planning, creative, social
  • Managing suppliers / third party business effectively and commercially
  • Ability to juggle projects, suppliers, internal resources
    • Provide clear direction and delegation to deliver

We want someone who is:

  • Obsessed with attention to detail
  • Passionate about insight
  • Insatiably curious
  • Resourceful
  • Into brands of all kinds, from corporate blue-chips to challengers, for businesses (B2B) and consumers (B2C)
  • Hungry to learn
  • Creative in your thinking – both interesting and interested
  • Able to sell ideas, concepts and proposals
  • A team player
  • Willing to challenge, where appropriate
  • Up for it!

In return, you’ll hit the ground running and learn from the best. If you want to grow into an award-winning, respected, trusted brand strategist, this is the perfect place to progress your career.

Salary dependent on experience. Please submit a short covering letter along with your cv to

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