In a recession the biggest risk for business is playing is safe.
National and global crises lead to pivotal social, cultural and economic change. Historically, in the face of a national crisis, the businesses that thrived were the ones who matched the seismic shift in world order with a seismic shift of their own. Strategy Consultant, Cynthia Bell, explores what brands need to do to survive until the economy recovers. 
The UK has suffered its biggest slump on record between April and June, as lockdown measures pushed the country into the deepest recession of any major economy. UK economic output shrank by 20.4% in the second quarter of 2020.
With SME’s expected to be hit the hardest, to prepare for the ‘bounce back’, businesses need to understand the scale of cultural change. The pandemic’s extreme effect on the economy has been mirrored by its impact on business and consumer behavior. Described as a “portal, a gateway between one world and the next”, the pandemic has accelerated trends that were already underway.
How can you apply future-focused thinking to your business? What are the tools you need to ensure you survive until the economy recovers? The answer lies in our latest white paper – scroll down and download it today.
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