Hot Tools

Hot Tools asked us to launch their new Black Gold collection – a range of exclusive, professional styling tools developed in the US from a brand with a 27-year heritage.

They wanted to disrupt the market by bringing their iconic products to consumers in the UK, offering a hot alternative to established players like GHD and Cloud 9.

Developed expressly for professional stylists and designed to achieve peak results whether in the salon, on the runway or on set, our ‘Hot From The USA’ campaign encourages consumers to get their ‘Hell Yeah Hair’ with America’s hottest styling tools