Gym King

Gym King was born in 2015, with nothing but ambition and a vision for smarter streetwear.

Today, Gym King is more than a brand. It’s a global movement that led the street-athleisure revolution. With their success came many imitators. We’ve been helping Gym King set themselves apart since 2017.

Gym King’s Pre-Fall 19 range was designed with clean lines, soft finishes and next-generation geometric constructions. So when we supported them at the campaign photoshoot, we found a way to fuse their urban roots with a futuristic edge.

We captured stunning images, promoting the new range across digital channels and in-store.

Gym KingAmbition

We’re not shy about creating and bringing products to market ourselves. So when Gym King were ready to launch their first fragrance, we were ready.

True to the aspirational nature of Gym King’s founder, we named it ‘Ambition’ and created a digital teaser and launch campaign to capture the raw spirit of determination

Gym KingSS19

We took Gym King global. To highlight the colours and styles of the SS19 collection, we travelled to Dubai for a shoot that balanced the urban and aspirational sides of the brand. We then rolled the campaign out across e-commerce, social and point-of-sale.

Gym KingRise

To showcase Gym King’s first venture in launching design-themed collections we created an online film influenced by a range of styles –  Retro, Geo, Signature, Core Plus, Taped-up and Gold.

We followed it with a national, multimedia press and print campaign.