CNG BrandDevelopment

CNG is a breath of fresh air in an industry that struggles for credibility. Energy should be an exciting sector – it fuels just about every aspect of our lives. But the big brands have managed to fail us all. But CNG is carving a different path. It’s become known by their customers for service excellence and doing the right thing. We wanted to celebrate this refreshing approach in our creative response.

CNG AdCampign

The tone of voice of the Harrogate-based brand was clear from the outset, and the first brand campaign almost wrote itself. The brand literally and figuratively powers up its SME customers with its new ways of working. So, we put that in lights and let the brand truths do the hard work.