How do you take a highly technical water-based, screen printing ink manufacturer and turn it into a brand that inspires an entire industry to save the planet? That was the brief – to get screen printers around the world to swap environmentally harmful PVC-based inks for MagnaColours incredible. Step one: stir their imaginations.
Step two: give them a movement to join. With GNA we created a chemical standard that gives screen printers, brands, retailers and consumers an eco-brand that identifies safe garments and instils buying confidence.