After a complete creative strategy review including a significant audit of market and competitor messaging, Propaganda are now developing a completely new brand campaign for The Car People set to break the codes of the used car sector.
In an increasingly noisy and aggressive market place, where consumers are being assaulted with price driven value messages across every media channel, there is very little differentiation and marked choice from which to select between the alternative car retailers available.
The Car People’s success has been built on a clear and consistent brand truth – the hassle free way to buy a car – and it is this genuine differentiator that will be showcased and leveraged within the new campaign. Working with award winning directors and performers of some of the UK’s funniest TV comedies, the strategy will deliver a memorable and distinctive campaign to create authentic and relevant cut through in the market.
In production now, the campaign is set to launch in early Spring.
