PD Ports, one of the UK’s leading port and logistics businesses, has appointed Propaganda, to undertake a Brand Discovery™ for its portcentric logistics division.
PD Ports owns and operates the ports of Teesport and Hartlepool and employs over 1,200 people in port services and logistics across the UK. The company also offers warehousing and distribution services at 13 locations throughout the North East, Humberside and East Anglia, including Felixstowe.
With over 150 years’ experience, PD Ports has industry-wide expertise in everything from retail, food & drinks and electronics to paper, timber, metal, chemicals, packaging, building materials and recycling, for clients including Asda, Tesco and Taylors of Harrogate.
Its award winning portcentric solutions has delivered tangible bottom-line benefits to clients by reducing lead times, improving logistics efficiency, reducing transport costs and achieving environmental objectives. This confirms the company’s position as one of the UK’s most successful and prominent facilitators and providers of portcentric services.
PD ports have recognised the need for a cohesive and customer-driven brand strategy and differentiated proposition as part of its ambitious growth plans for its portcentric logistics division. Brand Discovery™ will help PD Ports realise these ambitions through the insight and robust brand strategy that this consultative process delivers.
Geoff Lippitt, PD Ports’ Business Development Director, said:
“The retail sector in the UK continues to become more competitive, and the growth of multichannel solutions in this sector is anticipated to increase the level of demand for flexible downstream portcentric logistics solutions. As such, portcentric logistics is widely regarded as one of the most important developments in the UK logistics industry.
We have a clear ambition to be the premium provider of portcentric solutions in the UK. In order to grow further and maintain our position at the forefront of the portcentric logistics sector, we need to implement a clear and concise strategy that delivers on the needs of the market.”
Richard McMurrough, director at Propaganda continued:
“We’re excited about working with PD Ports on this challenging brief. Brand Discovery™ is an individual journey for clients because no two businesses are the same, no two companies face the same challenges, so no two solutions should be the same. That’s why our approach is based on knowledge rather than assumption and puts strategy before tactics. We transform businesses with sound strategic and creative thinking.”