Kirsty Birks, Director at Propaganda, has been elected to serve as a Vice President of the MCA, the industry body representing the UK management consulting industry.
Kirsty, who has been a member of the MCA Board since 2009 will be working alongside the newly elected President, Aimie Chapple from Accenture and two other vice presidents (Steve Watmough, KPMG and Chris Cooper, Challenge Consulting) to guide the delivery of the MCA strategy with a particular focus on the communications pillar.
Propaganda became members of the MCA in 2005 and since then has worked closely with the MCA Board to help articulate the core brand message and create subsequent communications strategy for the organisation. Propaganda has also been successful in the MCA Awards several years running and Kirsty won Marketing Consultant of the Year in 2007.
Commenting on the appointment, Kirsty said “I am delighted to have been elected as a VP and I look forward to working with Aimie, Alan and the rest of the MCA team to further demonstrate the positive and significant contribution UK consulting firms make to our economy. During these continued tough economic conditions, consulting firms are extremely well placed to help aid the recovery and help shape the future economic landscape of the UK”
Alan Leaman, Chief Executive of the MCA continues, “Propaganda’s membership of the MCA demonstrates the breadth of our membership and the wide diversity of consulting firms in the UK. Now, more than ever the MCA will be communicating the positive impact UK consulting firms make to the economy and the excellent services member firms deliver. Kirsty will be able to guide and support us in developing our communications with members, clients and the broader UK economy”.