Illamasqua and Seabrook are Cool!

We’re delighted that Illamasqua and Seabrook Crisps have both been awarded CoolBrands® status in the 2012 list. Voted by a panel of experts and over 2000 consumers, the prestigious list is a barometer of the UK’s coolest brands.

Illamasqua, Propaganda’s own brand, has been shortlisted as a CoolBrands® for the second year running. Just four years since launch, the cult cosmetics brand has become a global phenomenon and is hailed as the fastest growing make-up brand in history. Renowned for its dedication to self-expression, the revolutionary British beauty brand, that was created and conceived by Propaganda, has shaken up the make-up industry.

Meanwhile, Seabrook Crisps has made the CoolBrands® list for the first time in 2012. Propaganda worked closely with Seabrook, an independent, family-owned business, to take the brand to a national level. Our work established them as Britain’s fastest growing crisps brand, the 12th fastest growing privately owned food brand and secured us an MCA award for Customer Engagement Strategy in 2009.

Laura Kynaston comments “Achieving CoolBrands® status for Illamasqua and Seabrook Crisps is a fantastic result and demonstrates that a brand doesn’t have to rely on huge investment or celebrity endorsement to be successful. Both brands use insight and core truths, matched with exceptional creative strategy. Their success has come from out-thinking rather than out-spending.”

CoolBrands® have been producing their annual list since 2001. As well as 2000 members of the British public, this year’s decision makers include 39 Expert Council members ranging from style gurus and fashion leaders to artists and entrepreneurs.