Propaganda appoints Carl Hopkins as Executive Chairman

Two of The North’s Leading Entrepreneurial Minds Join Forces As Their Mutual Admiration Forms An ‘Irresistible’ Opportunity

Propaganda today announced the appointment of industry heavyweight and business consultant, Carl Hopkins, to its board of directors, as it continues to take its own unique approach to transforming brands to new heights.

Although this move may come as a surprise to many industry insiders (particularly as Carl, ex- chairman of advertising agency JDA has been prohibited from working in the sector for four years since he successfully sold his business in 2007) it is a move that creates a natural next step for both Hopkins and Propaganda founder, Julian Kynaston.

Carl’s appointment comes as Kynaston’s other brainchild, Illamasqua, continues to grow at a fierce rate, meaning that Julian can take more time to concentrate on building his iconic global make-up brand, while Carl provides extra board level support at Propaganda.

Julian Kynaston says, “This relationship with Carl is born out of a mutual appreciation. I like and trust him and he admires us. Having taken a step back from the industry, it was interesting to hear his thoughts on how he views Propaganda.

“In my view, Carl is a true entrepreneur. He has viewed Propaganda from the other end of the telescope and has witnessed, at first hand, the sector’s admiration of our unique model and concluded that this, above all other agencies is where he needs to be. The fact that he has joined us with a shared vision of growth, specifically around our growing digital proposition is absolutely exhilarating. Exciting times ahead.”

Carl continues, “Throughout my many years in this industry, I have always thought there was something different and unique about Propaganda. I have known Julian for years, and Propaganda was always an agency to be watched, never crossed.

“The chance to get involved with Propaganda was irresistible. Many have attempted to replicate the Propaganda agency model as it is challenging, intellectually & business driven and is fully committed to developing its clients’ businesses. And I like that!”.

Carl will work closely with the senior team at Propaganda to move into the agency’s next stage of development as its creative and strategic model adapts and evolves into the digital area.