Propaganda launches new Digital proposition – Digital Intelligence– to help clients to realise their brand potential on-line.

Over the last 8 years we’re proud to have established our proven, award winning strategic approach (Discovery) to transform brand and business equity based on ‘knowledge before assumption’.

In keeping with this belief, and recognising that our client’s online proposition is as important as what they do offline, we’ve developed our consultative approach to deliver a new service that’s tailored to meet digital needs.

Digital Intelligence has been designed to link insight with strategy and creativity with technological implementation, put simply; it adds more rigour and insight into the development of an integrated digital strategy and implementation plan.

It’s based on a 360-degree audit of a client’s competitive position, current digital proposition and capabilities, a review of macro and micro trends, and, an in-depth interrogation of their target audience’s online behaviour, needs, wants and motivations.

What’s more, it’s a bespoke programme of strategic consultancy based on a specific client brief and business objectives. It can be delivered as part of Discovery or as a stand alone piece of consultancy for businesses new to digital or for businesses looking for a fresh, rigorous approach to the development of their digital proposition.

Julian Horberry, planning director Propaganda said: “Propaganda recognise that a brands digital presence is crucial to customer engagement. No longer simply a tactic within a larger approach, digital now requires the same level of dedicated strategic planning in order to maximise opportunities and maintain brand integrity.”

“We’ve witnessed a distinct lack of joined up approaches in the market, devoid of any integrated brand strategy, on everything from SEO to social networking, PPC display and app development and therefore an opportunity existed for us, as brand guardians, to deliver this level of detailed consultative approach.”

“We are confident that through Digital Intelligence we will create even more tailored business solutions, that are not only relevant to our clients audiences but, more importantly, will improve their bottom line results.”

To find out more about Digital Intelligence call Julian Horberry on 0113 237 2888 or email