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New campaign is a no-brainer for Boost Drinks.

A new creative concept for the brand was born as a result of trade and consumer research findings carried out by Propaganda. The campaign ‘It’s a no-brainer’ was created as the theme for the consumer campaign to reflect the simplicity of making the decision to choose Boost. Propaganda wanted to highlight the benefits of Boost’s value combined with great taste proposition, as well as showcasing more of the brand personality to appeal to a broad consumer audience. Propaganda has advised on all areas from the development of the concept, to the creation of the consumer campaign, which will roll out on a regional level starting in Leeds, this spring. Propaganda and Boost have worked closely since 2008 to build the brand’s overall positioning within the highly saturated soft drinks category with a strategic marketing campaign. As the energy drinks market continues to enjoy a boom, Boost’s sales are up 26% year-on-year.

10/03/2010

Propaganda unlocks Boxing Orange brand insight

Strategic and creative agency Propaganda has been appointed by the UK’s leading managed security services specialist Boxing Orange, to deliver a strategic marketing plan following a three-month Discovery programme. Leeds-based Boxing Orange delivers IT security services & solutions to clients...

19/02/2010

Propaganda re-brands global diet

Strategic and creative agency Propaganda has developed a six figure integrated marketing campaign following a process of Discovery research for global weight management programme The Cambridge Diet, to help the internationally-renowned brand increase turnover and unlock growth. The Cambridge Diet...

20/01/2010

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