A high-end brand identity for The Ampersand Partnership

A unique proposition – they support talented people who have built great recruitment businesses to deal with challenges such as breaking through glass ceilings, future-proofing and helping them realise their value in the long term.

Aimed at a discerning professional audience, we wanted the identity to have a serious yet authoritative feel, something that reflected the brands forward-thinking approach. To do this, we used a bold condensed type complemented with a hand drawn font (a cue to the tailored approach the brand takes) and a paired back colour palette of gold, black and grey.

This then extended into the brand brochure, which we wanted to feel progressive and high-end. Sized at A3, the document used a range of print finishes and techniques,

including a mirrored stock (which when held in the readers hands, reflects their face – emphasising the collaborative nature of the partnership), throw out gold metallic pages and contracoat spot textures. This high end production helps the brochure to feel like a substantial document, one that reflects the scale and success of The Ampersand Partnership.