The brand development programme included extensive research into the online job market, and looked closely at the evolving needs of employers, recruiters and those looking for employment. This allowed us to create a unique proposition, aimed at improving the experience for all parties.

Propaganda Director, Richard McMurrough, said: “The Yellow Rocket brand has been built using the insight we gained from the market. Online has revolutionised the way people look for jobs, but it has also seen a move towards a lack of trust and transparency. Whilst the online jobs market is huge, we found that temporary workers were often forgotten and underrepresented, despite being so crucial to the national economy. Taking this insight, we’ve arrived at a proposition that will set the bar in this sector.”

Yellow Rocket Managing Director, Craig Vallis, said: “We wanted to create a new type of business that championed the temporary worker. Yellow Rocket will be a breath of fresh air, in a sector that is traditionally very tough on people, and notoriously difficult to navigate. Propaganda’s rigorous Discovery process unearthed new possibilities and opportunities, and I’m excited at the prospect of the launch in January 2017.”