May Day has always been a celebration of two halves- a mystical pagan festival on the one hand to a rowdy celebration of working class unity on the other.

Last week saw the launch of Illamasqua’s new May Queen collection; harking back to beauty’s folklore and celebrating May Day as an antidote to heavy consumerism and a reminder of the power of solidarity.

To support the campaign, we set our stunning model images in beautiful graphics reminiscent of a quintessential English village sign and invoking thoughts of the May Day procession leading you away from Winter’s grasp into the rebirth of Spring.

The final images can be seen online, across beauty counters and at Illamasqua stores throughout the UK.