Bronzie continues to enjoy phenomenal success having gained a mass loyal celebrity following and taking the fake tanning market by storm with its deluxe range of tanning care and aftercare garments. Looking to take the brand to the next level, the business is set to benefit from guidance and marketing support from Propaganda.

Bronzie will also receive capital funding from Julian Kynaston, the man behind Illamasqua and renowned beauty professional, Karen Betts, the entrepreneur behind HD Brows and Nouveau Beauty Group.

Bronzie has already changed the tanning sector forever, with its first-ever after tan garment ‘The Bronzie’, and award winning ‘Ultimate Back & Body Tanning Mitt’, so it comes as little surprise that is already has a cult celebrity following including: This morning’s Susanna Reid, Love Island’s Olivia Buckland, Vicky Pattison, many of the Made in Chelsea cast and Amy Childs. The brand has also seen success through distribution deals with ASOS, Beauty Bay and Look Fantastic, and is used backstage by the cast of hit BBC show Strictly Come Dancing.

Propaganda has been brought on board to focus on brand strategy and development. With Propaganda’s involvement, the business has already undergone a complete rebrand to bring the Bronzie up to date, hero its product benefits and achieve cut through in a crowded tanning market. The rebrand will also help to reposition Bronzie as a premium product with recent investment going into funding growth and new product development.

Kynaston and Betts will also be working alongside co-founders, Leanne LeGuen (beauty therapist) and Eloise Maryam (celebrity tanner), to build the brand and develop a successful sales strategy.