Fashion retailer Gym King has achieved cult status in super-quick time, since launching. The brand has made waves in the highly competitive fashion sector, and has now sought out Propaganda’s services to reach new heights.

Propaganda Chairman, Julian Kynaston explains: “We’ve been engaged on a growth brief, and to cement their position as a highly regarded name in their sector. It’s not since working with ghd that I have seen a brand achieve such a following and generated so much excitement in such a short space of time. In essence, this client are tailor made for how Propaganda operates.”

Propaganda’s work will include developing a digital strategy to support their growth plans and build an engaged audience. Part of this will include the services of technology firm, Razor of Sheffield.

Jay Parker, owner and CEO of Gym King said: “We know what Propaganda have achieved for clients in the retail sector in the past, and we’ll be working with them to build on the fantastic growth we’ve seen as a business. At the heart of this, will be the customer experience, and you can look forward to some exciting developments in the coming months.”

The brands will initially work together on a 10 month contract, during which time, Propaganda will bring their award-winning commercial and strategic insight to help develop the Gym King brand.