What is no noise?

As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, Selfridges invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.

Selfridges are inviting us to take refuge in their new silence room, an oasis of quiet. Unwind in a headspace pod, taking a few moments out of our busy day to rest the body and calm the mind.

Selfridges have also created a quiet shop where even the big brands will be whispering. The exclusive range of unbranded goods will feature products such as Marmite, Apple, Clinique and Illamasqua.