Thinking Big for our client Neal & Wolf

2016 has certainly been a big year for the professional salon haircare brand – with a recent overhaul of their core brand imagery, two seasonal campaigns (so far) and a 65% increase on sales on last year – the launch of three volumising (big) hair care products felt like the perfect direction for the brand.

As with all the other Neal & Wolf campaigns created by Propaganda, the launch will be supported with a beautiful suite of assets and was kick started last week when we worked with photographer Steve Sharp, to shoot the stunning imagery that will front the campaign.

Shot at local creative space, Duke street studios, we were also joined on set by celebrity hair and make up artist Penny Smith whose client list boasts stars including Laura Whitmore and Caroline Flack.

Whilst the photography shares the same ethereal style as the previous Neal & Wolf shoots – the new imagery has taken a slightly unique direction in homage to the products it is promoting.

The campaign will launch at the beginning of September, online and in salons across the UK.