DOWNLOAD OUR WHITE PAPER: Brand Multiple

#SocialSeen: Fresh Faced Fashion

Fashion Weeks are upon us again, and we’ve been having a sneaky peek around, checking out this seasons beauty trends. Lots of people seem to be stripping back the flare and pazow in favour of a more natural, fresh-faced approach to beauty. Let’s not forget that 2014 is the year of the No Make Up Selfie has already seen the likes of Cheryl Cole, Lucy Watson and Holly Willougby taking to the facewash in aid of Breast Cancer Research.

Screen Shot 2014-09-10 at 2.36.59 PM

Lydia Bright’s been getting involved too, allowing St Ives to give her a make under as part of their recent #brightskin campaign. Twitter followers were asked whether they preferred the Towie star made up or made under, with the vast majority opting for made under!

Screen Shot 2014-09-10 at 2.39.30 PM

We love a fresh-faced beauty trend, not only because we love natural splendour but also because it’s a great excuse to get an extra half hour in bed in the morning, especially as our LVL lashes have us not needing mascara already!