Propaganda Appointed to Strategic Growth Brief for MagnaColours

We’ve been appointed by MagnaColours Ltd, a leading supplier of water-based textile inks, to work on a strategic growth brief, with the goal of growing brand equity and gaining recognition as the world leader in ink innovation.

Following Brand Discovery™, we’ll work with MagnaColours’ unique strengths both in providing training and support, and in creating environmentally conscious inks at the forefront of water-based technology.

Tom Abbey, owner of MagnaColours, said: “We have a wealth of experience and a lot to offer our market; we’re confident that we can realise our potential and become the global leader in the industry.  We were struck by Propaganda’s energy and track record in positioning brands for significant growth. During Brand Discovery™, they got to the heart of our business and our market, helping us to build on our unique strengths and areas for development.  We feel set to take our business to the next level.”

Craig Harrold, Director at Propaganda, said: “Aspiring to get to the heart of each business we work with is key to the Propaganda ethos: we are excited to be working with MagnaColours, adding to the diversity of the brands with whom we’ve achieved success in recent months.  MagnaColours is a strong business with a unique aspect to their work in the water-based ink market.  We’re confident that the insights we’ve gathered, fuelled by the ambition and innovation of Magnacolours, will help achieve their business goals.”