Propaganda and Illamasqua’s latest love affair

Working alongside Illamasqua’s Creative Director Alex Box, Propaganda has created a visual romance for this year’s Valentines campaign, I’m The One, which reflects and celebrates the colour of love… sensual, wearable scarlets.

This Valentines day Illamasqua asks you to be your own admirer, show the world why you’re number 1 – and upload a red lip selfie @illamasqua #imtheone on Instagram.

Here’s a few pictures of the campaign appearing in-store now.